With more than $712 million in sales last year alone, you have to wonder what makes Lululemon Athletica, a high-end yoga clothing company, so successful in the midst of a teetering economy? In a recent Wall Street Journal article Lululemon’s Chief Executive Christine Day shares the qualitative in-store research methods that set the company apart.
From listening to shopper concerns to placing strategic chalkboards in dressing rooms for customers to voice their opinions, Lululemon has gone back to the basics and is listening to what customers really want. Ms. Day spends hours each week in Lululemon stores observing how customers shop, listening to their complaints, and then using the feedback to tweak product and stores. To learn more about Lululemon’s qualitative “secret sauce,” click here to read the full article.
Ruthie brings over 20 years of senior leadership experience in consumer insights, brand strategy and marketing communications to her work at SIVO Insights. She has deep empathy for client needs, high partnership standards, and an eye toward meeting business objectives. Ruthie is a seasoned moderator and strategist whose warm, approachable style makes consumers feel they are talking to a friend and results in deeper insights. Her strong relationships and strategic influence have shaped positioning, innovation, and growth strategies for blue-chip brands across food, technology, entertainment and retail.