While many companies have a “general” understanding of their consumer, many feel they are lacking a deeper, more precise look at who they are and what they want. This is where qualitative research comes into play, opening the door for those breakthrough insights that heighten brand awareness and accelerate product innovation. The next step is putting those insights into action.
Recently we stumbled across a great blog post at Forbes.com by McKinsey & Company’s John Forsyth and John Copeland that discusses the necessary steps involved to turn those consumer insights into profitable action. Click the link below to read the full blog post and discover what 3 essential elements are needed to turn your insights into real business opportunity.
Ruthie brings over 20 years of senior leadership experience in consumer insights, brand strategy and marketing communications to her work at SIVO Insights. She has deep empathy for client needs, high partnership standards, and an eye toward meeting business objectives. Ruthie is a seasoned moderator and strategist whose warm, approachable style makes consumers feel they are talking to a friend and results in deeper insights. Her strong relationships and strategic influence have shaped positioning, innovation, and growth strategies for blue-chip brands across food, technology, entertainment and retail.