We live in a world where technology is constantly changing and evolving. And while this means better products, sleeker designs and more innovative devices, it also means a highly fluctuating and challenging landscape for marketers. Take a look at the music business for example; in the last 25 years we’ve gone from cassette tapes to CD’s to MP3’s, not to mention the birth of music piracy and services like iTunes, Amazon and Spotify. So how do music marketers keep up with all of these changes while maintaining their consumers interest in purchasing their music? It turns out qualitative research may hold the answers.
A recent article from Research-Live.com titled, “Sounds of Success,” explains why research may play a critical role in the future of the music business. This means starting from the user’s perspective/the consumer, instead of beginning from the viewpoint of a company’s strategy or product. Click the link below to read the full article and learn how in-depth research and the power of positioning is helping the music business discover the truth about consumers and develop new possibilities for the future:
Ruthie brings over 20 years of senior leadership experience in consumer insights, brand strategy and marketing communications to her work at SIVO Insights. She has deep empathy for client needs, high partnership standards, and an eye toward meeting business objectives. Ruthie is a seasoned moderator and strategist whose warm, approachable style makes consumers feel they are talking to a friend and results in deeper insights. Her strong relationships and strategic influence have shaped positioning, innovation, and growth strategies for blue-chip brands across food, technology, entertainment and retail.