Consumer behavior is constantly fluctuating and evolving. With advances in technology, changing market trends and an unstable economy, it’s more important than ever to understand your consumer. According to a recent article from NPR, the grocery business is just one of many industries feeling the pangs of all this change. In a new survey of more than 2,000 adult grocery shoppers, results revealed that Millennials prefer to shop around when it come to purchasing their groceries. And now traditional grocery stores are being forced to address the question, “What do Millennial consumers really want?” Instead of buying the same foods from the same stores like their baby boomer parents or grandparents, Millennials find far more value in things like convenience and freshness over brand or store loyalty. Now it’s up to the grocery store companies to take the next step by utilizing research to better understand their Millennial shoppers and address their needs. Click the link below to see how research is helping the grocery industry navigate this Millennial Mind Shift:
Ruthie brings over 20 years of senior leadership experience in consumer insights, brand strategy and marketing communications to her work at SIVO Insights. She has deep empathy for client needs, high partnership standards, and an eye toward meeting business objectives. Ruthie is a seasoned moderator and strategist whose warm, approachable style makes consumers feel they are talking to a friend and results in deeper insights. Her strong relationships and strategic influence have shaped positioning, innovation, and growth strategies for blue-chip brands across food, technology, entertainment and retail.