By: Cindy Blackstock, Co-Founder and CEO
Last month, SIVO Insights launched a national, quantitative study around attitudes, shopping behaviors and loyalty in response to COVID-19. As a result, our clients’ curiosities were piqued and questions arose around future spending and messaging. This study illustrates how people are still uncertain about the future, using this time to strengthen relationships and counting on brands to fulfill their basic needs and do the right thing. Click here for the full report.
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Cindy has over 20 years of global product experience with expertise in both marketing and R&D. Her laser focus and unwavering drive ensure that even the most ambitious project will always be executed with excellence and efficiency. As an Ironman athlete, she continues to push herself both physically and mentally and has yet to back down from any challenge.