“Look for new areas of customer need created by change, rather than being intimidated by the change.”*
By: Marilyn Weiss, Co-Founder and Chief Innovation Officer
SIVO Insights identified a need in the marketplace while listening to our client, a forward-thinking CMO, tell us she was having trouble finding the right Insights talent to meet her needs. She was looking for a seasoned expert at consumer research AND a strategist to bring structure and a strong voice to the table.
Does this sound familiar? Large and small companies all around us are reducing headcount with changes in the economy and more recently, the impact of the pandemic. As business needs continue to change, it is critical to have the right talent, while also staying agile and resilient. Other functions like HR and Finance have already been using staffing models to flex with changing needs, why not Consumer Insights?
We looked to offer a solution to our client, providing one of our experienced strategy and insight professionals for a 3-month pilot. The success of this pilot not only led to a long-term resource for our client, but also highlighted the larger opportunity for flexible Insights talent in the marketplace.
Taking a proactive approach to these shifts, we developed and launched SIVO Insights On-Demand Talent. This platform enables us to leverage our extensive pool of Insights professionals with years of experience and expertise to meet and evolve around the changing needs of our clients. Whether you need an Insights resource to fill an open position or lead and manage a strategic project, we can match the right talent to your unique needs.
We’re so excited about our On-Demand TalentTM offering and the solution it provides. We will be sharing more about it in a series of upcoming posts on staffing benefits and customized solutions for you.
For more information, you can also visit our website, SIVO Insights On-Demand Talent or email Julie.Rose@SIVOInsights.com. We’d love to talk to you about your needs and how we can match the right talent to quickly make an impact.
* Minneapolis Star Tribune, “What’s next for COVID-19 business moves.”
Marilyn is a passionate, dynamic researcher with more than 20 years of experience. Her approachable manner inspires people to invite her into the most personal aspects of their life. Her previous life as a pediatric ICU nurse is a testament to her bravery, ability to remain calm under pressure and her undeniably huge heart.