An innovative, rapidly growing, plant-based food company recently sought SIVO INSIGHTS On-Demand TalentTM to supplement their employee resources in three insights and analytic roles. They needed immediate expertise in the positions of a Behavioral Data Analytics, Data Analysis and a Senior Manager of Insights. After understanding the key business needs and focus areas, SIVO INSIGHTS On-Demand TalentTM was able to place fractional talent in all three roles.
This success story dives deeper into the impact of the Behavioral Data Analytics Expert.
What was the Business Need?
Given the rapid growth within this company, there was an opportunity for a Behavioral Data Analytics expert who understood how to analyze syndicated data and other sources and had industry experience to provide context around the results and insights.
What Unique Skills did the SIVO Insights Talent Bring to the Role?
The SIVO INSIGHTS On-Demand TalentTM resource had deep experience in analyzing syndicated data, with fluency in databases and access tools, so was able to jump in immediately without additional training. This expert also had years of industry experience and could not only provide context around results, but also recommendations on which type of analyses would be beneficial to drive a deeper understanding of the business.
What Impact did this Insights Professional have on the Business?
Within three months, this SIVO INSIGHTS On-Demand TalentTM resource was able to evaluate a number of “test & learn” experiments with minimal guidance, which had previously not been completed due to lack of bandwidth. This professional also helped build a first-ever Category Growth Story, building out the analysis based on experience and knowledge from working in other categories and companies.
The advantage of SIVO INSIGHTS On-Demand TalentTM is that our professionals have the experience to not only provide the analysis or facts from the data, but also answer broader questions, like “how can we do this better?” In this case, that ranged from the type of analytic approach to employ (e.g., segmentation, evaluating panel data companies) to marketing tactic efficacy within certain contexts (e.g., radio, social media ads). They bring a respected point of view to the table and push beyond the obvious for deeper insights and solutions.
For more information, visit SIVO Insights On-Demand Talent, or email Brent Budke. We’d love to talk to you about your needs and how we can match the right talent to quickly make an impact in your business.
For 20+ years, Brent has developed a broad spectrum of international insight and product innovation expertise for the CPG food and beverage industry. At General Mills, Inc., Brent successfully led a UK initiative that unified a category’s vision to strengthen distribution retailer relationships and drive change. By year two, category sales were in an upward trend. Recently, he has developed expertise in methods to do “research on a budget” as the marketplace demands it. Driven by a curiosity to understand why people do what they do, Brent holds a strong passion for interpreting consumer behavior and is keenly adept at sharing those insights and stories in a clear, compelling, and engaging way.