The aftershocks of the global pandemic and ensuing market changes continue to reverberate across all industries. From CPG and retail to manufacturing and medical devices, everyone has questions about what the best strategy is to deal with the impact.
SIVO Insights recently had the opportunity to work with a medical device company to explore the implications of the pandemic on business practices for psychiatric physicians. Our client was experiencing shifts in attrition rates on their device and wanted to better understand the marketplace drivers and how they could use those learnings to influence sales strategy.
The objectives of the research centered around a few key questions that may be similar to your own questions about the impact of the pandemic on your business:
- How are practices treating patients during the pandemic?
- What trends are practices seeing as a result of the pandemic?
- What is the current perception of this device and what changes are expected in the future?
- What barriers exist for increasing the usage / adoption in the new marketplace?
These objectives led to a two-pronged approach by SIVO Insights, starting with qualitative research that engaged Doctors of Psychiatry. These initial deep dive conversations informed the focus for a quantitative survey across a broader audience of Psychiatric Professionals that would develop a complete picture of the current dynamics.
The resulting insights from the combined research led to key takeaways in 6 areas that all have unique influences on sales strategy:
Using a combination of intimate discussions and broader, quantitative assessment led to rich insights that bring the market dynamics to life in a way that can impact changes in the sales approach.
Please contact Marilyn.Weiss@SIVOInsights.com to discuss the key questions you’re facing and learn how we can customize a research approach to meet your needs to make an immediate impact on your business.
Marilyn is a passionate, dynamic researcher with more than 20 years of experience. Her approachable manner inspires people to invite her into the most personal aspects of their life. Her previous life as a pediatric ICU nurse is a testament to her bravery, ability to remain calm under pressure and her undeniably huge heart.