Innovation requires seamless collaboration, agility, and the ability to pivot wisely and effectively. Timelines are tight and the right talent is critical to successfully manage the Insights process. SIVO INSIGHTS On-Demand Talent™ recently provided a Consumer Insights Innovation Lead for Betsy Frost, Chief Revenue Officer at DRY Soda Company.
Right Talent for Right Impact
DRY Soda needed a Consumer Insights expert to manage the First Moment of Truth (FMOT) consumer learning for a new product launch, DRY Botanical Bitters & Soda, a ready-to-drink non-alcoholic cocktail with zero sugar.
Our seasoned Consumer Insights expert:
- Developed an agile learning plan aligned to objectives
- Pivoted effectively as marketplace dynamics shifted
- Coordinated hands-on research logistics and findings
- Served as key resource for the SIVO Insights moderator
- Communicated seamlessly with cross-functional team
“…it felt like SIVO was a member of our team.”
From the get-go, the SIVO Insights talent creatively leveraged DRY Soda’s internal assets and owned social media to recruit the right consumers for quick-turnaround learning. Timelines and budgets were priorities, with no room for missteps. When supply chain complexities forced an immediate change in launch plans, the team worked smartly and effectively to pivot from cans to bottles in a record 15 days. Navigating a plethora of moving parts, including new package design, messaging, team alignment, and consumer feedback demanded an experienced team to pull it off successfully!
During Consumer Research, Frost was thrilled to listen, participate and ultimately make the right real-time decisions from an outside vantage point rather than having to lead and facilitate herself.
Frost said, “You made it super easy and streamlined for me…it felt like SIVO was a member of our team.”
You can Shop Now or click the ‘Find Dry’ link to leverage the unique geo-locator. It allows you to buy online or from the store front retailer of your choice. This shoppable platform is powered by Pear Commerce technology. To learn more about Pear Commerce, see this 90-second video link.
SIVO Insights On-Demand Talent provides the right talent for your business needs; it is NOT a one size fits all model. What talent do you need to immediately impact YOUR business? Email Brent Budke to successfully match the right talent.
For 20+ years, Brent has developed a broad spectrum of international insight and product innovation expertise for the CPG food and beverage industry. At General Mills, Inc., Brent successfully led a UK initiative that unified a category’s vision to strengthen distribution retailer relationships and drive change. By year two, category sales were in an upward trend. Recently, he has developed expertise in methods to do “research on a budget” as the marketplace demands it. Driven by a curiosity to understand why people do what they do, Brent holds a strong passion for interpreting consumer behavior and is keenly adept at sharing those insights and stories in a clear, compelling, and engaging way.