Cans to Bottles in 15 Days

Innovation requires seamless collaboration, agility, and the ability to pivot wisely and effectively. Timelines are tight and the right talent is critical to successfully manage the Insights process. SIVO INSIGHTS On-Demand Talent™  recently provided a Consumer Insights Innovation Lead for Betsy Frost, Chief Revenue Officer at DRY Soda Company.

First Moment of Truth

Right Talent for Right Impact

DRY Soda needed a Consumer Insights expert to manage the First Moment of Truth (FMOT) consumer learning for a new product launch, DRY Botanical Bitters & Soda, a ready-to-drink non-alcoholic cocktail with zero sugar.

Our seasoned Consumer Insights expert:

  • Developed an agile learning plan aligned to objectives
  • Pivoted effectively as marketplace dynamics shifted
  • Coordinated hands-on research logistics and findings
  • Served as key resource for the SIVO Insights moderator
  • Communicated seamlessly with cross-functional team

“…it felt like SIVO was a member of our team.”

From the get-go, the SIVO Insights talent creatively leveraged DRY Soda’s internal assets and owned social media to recruit the right consumers for quick-turnaround learning. Timelines and budgets were priorities, with no room for missteps. When supply chain complexities forced an immediate change in launch plans, the team worked smartly and effectively to pivot from cans to bottles in a record 15 days. Navigating a plethora of moving parts, including new package design, messaging, team alignment, and consumer feedback demanded an experienced team to pull it off successfully!

During Consumer Research, Frost was thrilled to listen, participate and ultimately make the right real-time decisions from an outside vantage point rather than having to lead and facilitate herself.

Frost said, “You made it super easy and streamlined for me…it felt like SIVO was a member of our team.”

To learn more about the DRY Soda story and line of products available, visit drinkdry. Check out this new product: DRY Botanical Bitters & Soda!

You can Shop Now or click the ‘Find Dry’ link to leverage the unique geo-locator. It allows you to buy online or from the store front retailer of your choice. This shoppable platform is powered by Pear Commerce technology. To learn more about Pear Commerce, see this 90-second video link.

SIVO Insights On-Demand Talent provides the right talent for your business needs; it is NOT a one size fits all model. What talent do you need to immediately impact YOUR business? Email Brent Budke to successfully match the right talent.

SIVO INSIGHTS On-Demand TalentTM
Get Immediate Impact with the Right Fractional Talent

An innovative, rapidly growing, plant-based food company recently sought SIVO INSIGHTS On-Demand TalentTM to supplement their employee resources in three insights and analytic roles.  They needed immediate expertise in the positions of a Behavioral Data Analytics, Data Analysis and a Senior Manager of Insights.  After understanding the key business needs and focus areas, SIVO INSIGHTS On-Demand TalentTM was able to place fractional talent in all three roles. 

This success story dives deeper into the impact of the Behavioral Data Analytics Expert.

What was the Business Need?

Given the rapid growth within this company, there was an opportunity for a Behavioral Data Analytics expert who understood how to analyze syndicated data and other sources and had industry experience to provide context around the results and insights. 

What Unique Skills did the SIVO Insights Talent Bring to the Role?

The SIVO INSIGHTS On-Demand TalentTM  resource had deep experience in analyzing syndicated data, with fluency in databases and access tools, so was able to jump in immediately without additional training.  This expert also had years of industry experience and could not only provide context around results, but also recommendations on which type of analyses would be beneficial to drive a deeper understanding of the business.

What Impact did this Insights Professional have on the Business?

Within three months, this SIVO INSIGHTS On-Demand TalentTM resource was able to evaluate a number of “test & learn” experiments with minimal guidance, which had previously not been completed due to lack of bandwidth.  This professional also helped build a first-ever Category Growth Story, building out the analysis based on experience and knowledge from working in other categories and companies.

The advantage of SIVO INSIGHTS On-Demand TalentTM is that our professionals have the experience to not only provide the analysis or facts from the data, but also answer  broader questions, like “how can we do this better?”  In this case, that ranged from the type of analytic approach to employ (e.g., segmentation, evaluating panel data companies) to marketing tactic efficacy within certain contexts (e.g., radio, social media ads).  They bring a respected point of view to the table and push beyond the obvious for deeper insights and solutions.

For more information, visit SIVO Insights On-Demand Talent, or email Brent Budke.  We’d love to talk to you about your needs and how we can match the right talent to quickly make an impact in your business.

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