Energizer Holdings Inc. tapped SIVO for their global insights needs to better understand the shopper journey and path to purchase for its portable lights business in two key growth markets: France and Australia.
Investigate the emotional drivers and need states behind purchasing decisions, articulate the purpose these products serve in people’s lives and illuminate key stages and moments in the shopper’s path to purchase. Research design started with a client empathy exercise before consumer in-home and shopper journeys across select channels and retailers. Synthesis sessions were conducted at key points along the way to ensure insights were discovered and digested.
The resulting Shopper Journey Map was used to inform the company’s global strategy for the portable lights business. Key insights were used as sources for innovation and inspiration for new product development. Video storytelling was crucial in conveying the shopper journey and path to purchase in a compelling way with client leadership and retailers.
In the always-evolving landscape of consumer behavior, understanding the perceptions around how people feel about your brand, the reasons why…
With employee staffing constraints and cutbacks sweeping through many companies, business teams are feeling the pressure. So how does the…
Did you know that 81% of consumers say they want brands to get to know them and 66% report that they would…
Have you had a conversation with your consumer? It is an enlightening and humbling experience to really get to know…
By Kerry Juhl Do you know how your customers feel about their experience with your brand? Do they love it,…
Growth. Every business in the world wants to grow, wants to live their purpose, follow their mission, serve their customers, and…
This website uses cookies.