Case Studies: Consumer Insights

Drive Global Innovation Strategy with Shopper Journey and Path To Purchase Mapping

CHALLENGE

Energizer Holdings Inc. tapped SIVO for their global insights needs to better understand the shopper journey and path to purchase for its portable lights business in two key growth markets: France and Australia.

Key Questions 

  • How can the brand impact decision-making in key moments during the shopper’s path to purchase? 
  • How can the client team be intimately involved in carrying the insights forward internally with Senior Leadership and in building relationships with key retailers? 

APPROACH

Investigate the emotional drivers and need states behind purchasing decisions, articulate the purpose these products serve in people’s lives and illuminate key stages and moments in the shopper’s path to purchase. Research design started with a client empathy exercise before consumer in-home and shopper journeys across select channels and retailers. Synthesis sessions were conducted at key points along the way to ensure insights were discovered and digested.

IMPACT

The resulting Shopper Journey Map was used to inform the company’s global strategy for the portable lights business. Key insights were used as sources for innovation and inspiration for new product development. Video storytelling was crucial in conveying the shopper journey and path to purchase in a compelling way with client leadership and retailers. 

tim

Recent Posts

AI for Innovation:  Applications & Implications for Market Research  

Artificial Intelligence (AI) is revolutionizing industries, and marketing research is no exception. In the field of innovation, AI isn’t just…

2 weeks ago

Identifying Opportunities: Employee Journey Map in Finance

Challenge A leading financial services company sought to become the "Employer of Choice" by understanding the employee experience across the…

4 weeks ago

Understand Business Context: Client Satisfaction & NPS Tracking in Healthcare

Challenge A medical device company developed messaging to support a new urology product with the goal of increasing consistent and…

4 weeks ago

Developing New Products & Services: New Product Positioning for Consumer Packaged Food

The Challenge Launching a new product within the consumer packaged food (CPG) industry requires a great product and the right…

4 weeks ago

On-Demand Talent: Long-Term CI Director Support for CPG Foods

Challenge A leading global food manufacturer faced a critical gap within their organization: the need for an experienced Consumer Insights…

4 weeks ago

Future Readiness: Preparing Today for Tomorrow’s Transformations 

Now more than ever, it’s crucial to balance future readiness with the demands of today. The future isn’t distant. It’s…

1 month ago

This website uses cookies.