Energizer Holdings Inc. tapped SIVO for their global insights needs to better understand the shopper journey and path to purchase for its portable lights business in two key growth markets: France and Australia.
Investigate the emotional drivers and need states behind purchasing decisions, articulate the purpose these products serve in people’s lives and illuminate key stages and moments in the shopper’s path to purchase. Research design started with a client empathy exercise before consumer in-home and shopper journeys across select channels and retailers. Synthesis sessions were conducted at key points along the way to ensure insights were discovered and digested.
The resulting Shopper Journey Map was used to inform the company’s global strategy for the portable lights business. Key insights were used as sources for innovation and inspiration for new product development. Video storytelling was crucial in conveying the shopper journey and path to purchase in a compelling way with client leadership and retailers.
Every year, businesses face the same challenge: key research projects grind to a halt when insights professionals go on vacation.…
By Natasha Weith Innovation is often seen as a creative pursuit—a way for businesses to stay ahead, differentiate, and drive…
By Natasha Weith Innovation is often seen as a creative pursuit—a way for businesses to stay ahead, differentiate, and drive…
By Natasha Weith "The great end of knowledge is not knowledge, but action." - Thomas Henry Huxley This sentiment resonates…
As someone who’s passionate about the power of insights to drive business growth, I was thrilled to host our recent…
Challenge In the competitive and mission-driven landscape of healthcare, employee engagement is a cornerstone of organizational success. For one nonprofit…
This website uses cookies.