Energizer Holdings Inc. tapped SIVO for their global insights needs to better understand the shopper journey and path to purchase for its portable lights business in two key growth markets: France and Australia.
Investigate the emotional drivers and need states behind purchasing decisions, articulate the purpose these products serve in people’s lives and illuminate key stages and moments in the shopper’s path to purchase. Research design started with a client empathy exercise before consumer in-home and shopper journeys across select channels and retailers. Synthesis sessions were conducted at key points along the way to ensure insights were discovered and digested.
The resulting Shopper Journey Map was used to inform the company’s global strategy for the portable lights business. Key insights were used as sources for innovation and inspiration for new product development. Video storytelling was crucial in conveying the shopper journey and path to purchase in a compelling way with client leadership and retailers.
Artificial Intelligence (AI) is revolutionizing industries, and marketing research is no exception. In the field of innovation, AI isn’t just…
Challenge A leading financial services company sought to become the "Employer of Choice" by understanding the employee experience across the…
Challenge A medical device company developed messaging to support a new urology product with the goal of increasing consistent and…
The Challenge Launching a new product within the consumer packaged food (CPG) industry requires a great product and the right…
Challenge A leading global food manufacturer faced a critical gap within their organization: the need for an experienced Consumer Insights…
Now more than ever, it’s crucial to balance future readiness with the demands of today. The future isn’t distant. It’s…
This website uses cookies.