Qualitative Exploration

The Power of Ethnographic Research 

Did you know that 81% of consumers say they want brands to get to know them and 66% report that they would be willing to share their personal data to receive more personalized experiences?

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Qualitative Exploration

Growth Frameworks: A Path to Action & Growth

Our job as Insights Professionals is to not only identify relevant and unique consumer insights but also to apply the information in a way that influences decisions and drives action, resulting in growth.  But ensuring that valuable insights are heard, internalized, and acted upon can be a challenge. 

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Qualitative Exploration

ChatGPT is a Soup-Starter, Not the Soup

With each advancement or new tool, there is the inevitable talk of our jobs going away because the latest advancement is expected to replace us.  In many cases, with advancement in technology, there are shifts that do render obsolescence.

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Qualitative Exploration

Great Insights Come From Great Surveys

Are you new to Market Research? Or do you know someone who is new to market research? Many of us came out of business school with no more than one market research class under our belts so that means we had to learn the art and science of market research while on the job.

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Qualitative Exploration

Building Consumer Personas to Inspire Marketing Strategy

Consumer Personas are a great tool for bringing your consumer target to life for your organization, to inspire growth ideas, new brand experiences and product innovation.  It is a representation of your target segment based on a combination of quantitative and qualitative data.  It summarizes your consumers’ lifestyle, values, needs, challenges, and preferences, so that it can be easily shared and digested across the organization.

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