In the evolving landscape of market research, methods that leverage technology are continually being developed to gain deeper insights into consumer behavior. Mobile Missions are a straightforward approach that has proven successful for SIVO clients.
AI isn’t just a new tool; it’s a game-changer. It’s capable of automating repetitive tasks, processing and analyzing vast amounts of data, at speeds previously unimaginable. It is an exciting time to once again, adopt new ways or working that will advance our mission to understand people and deliver insights that drive business growth.
Did you know that 81% of consumers say they want brands to get to know them and 66% report that they would be willing to share their personal data to receive more personalized experiences?
Have you had a conversation with your consumer? It is an enlightening and humbling experience to really get to know who they are, what they think, how they experience your product or service, and what they need from that experience.
By Kerry Juhl Do you know how your customers feel about their experience with your brand? Do they love it, or does it leave them
Attitudes, behaviours, and motivations for this shopping season
With each advancement or new tool, there is the inevitable talk of our jobs going away because the latest advancement is expected to replace us. In many cases, with advancement in technology, there are shifts that do render obsolescence.
Consumer Personas are a great tool for bringing your consumer target to life for your organization, to inspire growth ideas, new brand experiences and product innovation. It is a representation of your target segment based on a combination of quantitative and qualitative data. It summarizes your consumers’ lifestyle, values, needs, challenges, and preferences, so that it can be easily shared and digested across the organization.
What is a Consumer Target? At the foundation of all great marketing initiatives is a complete and deep understanding of the consumer target. The consumer target is a specific and detailed description of the type of person who has needs or desires that you believe can be served or helped with your products or services.
In your brand’s early development stages, you likely gave much thought to the idea of a buyer persona. You researched who you expected to purchase
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