Brand positioning is a critical component of a successful marketing strategy. It defines how a brand is perceived in the minds of its consumer target, differentiating it from key competitors.
In the always-evolving landscape of consumer behavior, understanding the perceptions around how people feel about your brand, the reasons why they choose it and the context for how they use it can unlock future growth opportunities.
Are you new to Market Research? Or do you know someone who is new to market research? Many of us came out of business school with no more than one market research class under our belts so that means we had to learn the art and science of market research while on the job.
Market or consumer segmentation is a market research approach that allows you to divide a brand’s universe of potential consumers into smaller groups or segments based on their characteristics, e.g., demographics, values, attitudes, behaviors, and geography.
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by Heather Niemczycki Some changes in the market are obvious, such as, inflation, changing employment rates, and the macro effects of the pandemic. But what
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