Bringing you innovative performance marketing and
real-time digital shopper insights.
SIVO strives to be on the forefront of new technology and innovations in the insights industry. That is how we discovered Pear Commerce, a brilliant technology company that is on-pace to be the largest provider of shoppable media by the end of 2022!
In 2018, Pear Commerce was founded by two talented serial tech entrepreneurs, Eric Martell and Alex Wyler, bringing their tech expertise to the world of retail.
What is Shoppable Media?
Shoppable media in retail means connecting any media (e.g. free and paid social, digital display, content, influencer, email, owned webpages, etc) to retailers with add-to-cart (ATC) functionality that is just “a click away”.
What are the benefits to Consumers?
Pear provides an industry-leading technology making shoppers online path to purchase frictionless which has been a leading reservation for consumers to shop online. Whether through a digital ad or your brand’s website, Pear uniquely gives consumers a “where to buy” choice, based on real time stock inventory checks and connects them to over 2,000 retail chains across the U.S. That is a clear point of difference.
What are the benefits to Marketing Teams?
A unique way-in to performance marketing. This revolution of advanced technology provides more data and less work for brand teams with real results. At the foundation, Pear provides full funnel click-to-conversion data which improves digital marketing performance while campaigns are in-market. They help marketers with:
- Real-Time dashboard access for in-flight media optimizations
- Retargeting & lookalike audiences built and pushed to ad networks; made from each step of the conversion funnel (page loads, add-to-cart, purchase)
- Solving for distribution issues: Covid shifts, inventory/supply chain, availability, etc. by optimizing for retailer out-of-stocks across retailer locations
What are the benefits to Insights Teams?
At this point you might be thinking, “That’s great, but isn’t SIVO an insights company?” The answer is, “Yes!” SIVO is all about understanding people and in this case, Pear’s technology helps SIVO and our clients better understand consumer preferences and consumers’ digital shopping behavior through real-time, in-market experimentation, such as:
- Digital ad effectiveness via A/B testing of multiple campaign variables
- Early new product post-launch feedback
- Product attribute preferences, such as, flavors, pack sizes, package forms
- Retailer and regional product sales strengths and gaps
- Digital shopper path to purchase mapping, from ad engagement to add-to-cart, to sale
As an example, Pear was able to help a CPG client create a data-driven approach to managing their digital marketing campaigns while also helping them to understand and optimize the plan based on shopper and retailer behavior.
The results were fantastic! Pear created custom audiences for the brand using the client’s own 1st party conversion data and saw 5x add-to-cart (ATC) rates compared to 3rd party audiences and 20x ATC rates compared to the client’s website visitor audience. During the process, Pear scanned over 2,000 retailer’s digital shelves for real-time inventory to help shoppers purchase at their retailer of choice while also helping them avoid hitting out-of-stocks. The client also received valuable digital path to purchase insights and A/B testing results on different creative options to help optimize their digital campaign along the way.
Through our partnership with Pear Commerce, SIVO can now help you achieve strong digital marketing results and new insights via performance marketing and real-time digital experimentation. To learn more about Pear Commerce and SIVO Market Intelligence solutions, please contact our SIVO team at Contact@SIVOInsights.com.