How Will You Really Know Your Consumers?

SIVO’s Qualitative Exploration Solution provides in-depth immersion, observation, and inquiry to fully explore the ‘why’ behind consumer attitudes and behaviors, informing your key business decisions and guiding your innovation and marketing efforts.   

How Will You Really Know Your Consumers?

SIVO’s Qualitative Exploration Solution provides in-depth immersion, observation, and inquiry to fully explore the ‘why’ behind consumer attitudes and behaviors, informing your key business decisions and guiding your innovation and marketing efforts.   

Do You Have The Insights Needed To Answer Key Business Questions?

SIVO Can Provide Insights to:

  • Connect with your consumers and customers
  • Help you differentiate from your competition
  • Develop innovative products and services

Deeper Understanding with Qualitative Exploration

SIVO’s Qualitative Exploration is most useful when you need below-the-surface understanding of your consumers.  Our Qualitative Experts will guide you across 4 Learning Dimensions to help you better understand key consumers that are critical to your business growth.

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Discover Feelings

Discover Feelings & Emotions:

Delve deeply into consumer’s thoughts, feelings and emotions linked to areas of their lives or a specific topic, going far beyond surface-level observations.

Understand Motivations

Understand Motivations:

Uncover the underlying motivations, desires, and needs that drive consumer behavior.

Explore Perceptions

Explore Perceptions:

Understand how consumers perceive brands, products, or services to shape marketing strategies and improve brand positioning.

Gather Context

Gain Context:

Gain conceptual understanding of consumer behavior through exploration of the social, cultural, and environmental factors that influence consumer decision-making.

Discover SIVO’s Qualitative Exploration Toolkit!

SIVO’s qualitative research toolkit is a combination of traditional and progressive solutions, designed to meet specific business objectives. Methods can be executed virtually or in-person, to accommodate project logistics, budgets, or consumer preferences.  Our Research Strategists will execute your research with deep expertise that allows them to be empathetic, agile, and creative with consumers while staying true to your business objectives. 

Through observation and in-depth conversations, SIVO gains in-depth insight into consumers’ cultural behaviors, habits, routines and mindsets by immersing in natural settings such as, home, work, transportation, outdoor, or retail environments.

Through one-on-one interviews or focus group discussions, SIVO delves deeply to gather consumer narratives, anecdotes, and personal stories that provide a holistic understanding of consumer mindsets.

Whether it is self-guided mobile missions using progressive research technology or in-person shop-alongs and shopper intercepts with an experienced Research Strategist, this is a great method for gaining insights while in specific environments or activities.

Using virtual community platforms, SIVO can facilitate ongoing discussions and activities with your target consumers by creating a collaborative and interactive environment, over several days or months. 

These facilitated CX or UX immersions can help you identify optimizations, and opportunities to improve the usability and shop-ability of your products and services, along the consumer or user journey.

  • Through facilitated discussions and activities, these collaborative and interactive sessions harness the creativity and experience of consumers to actively participate in the creation and development of your marketing strategies, products, or services.

Inspiring Action with Compelling Storytelling and Dynamic Deliverables!

SIVO’s goal is to provide insights that inspire ideas and engagement within our clients’ organizations.  That is why the delivery of key findings is so important to us.  SIVO employs storytelling techniques, intuitive diagrams, quotes and video footage to bring the consumer to life for you and your key stakeholders.  Choose from a combination of key deliverables:

Insight Reports and Presentations:

SIVO crafts infographics, topline summaries, and comprehensive reports to capture themes and key insights, infusing respondent quotes, imagery, and embedded video clips to punctuate the learning. Combine these assets with a virtual or in-person presentation to engage stakeholders and drive momentum across your organization.   

Video Reels:

Bring insights to life via the voice of the consumer (literally!).  Key footage from your SIVO qualitative research will be crafted into a 5-7-minute video by our Award-winning Editor to communicate the insights story in a professional and captivating video.

Facilitated Activation Workshops:

SIVO’S expert facilitators will be your strategic partner, guiding your team through a comprehensive ½ day or full-day work session, taking the insights to the next level by activating against specific business needs. We will partner with you to map the activities and facilitate the session so you can actively participate along with your team.

See What Our Clients Have to Say

Working with SIVO Growth Frameworks is as easy as 1, 2, 3!

Step 3.

We deliver actionable insights and opportunities that drive business growth!

Step 2.

We design a custom solution that meets your business needs.

Step 1.

Contact us for a discovery meeting.

SIVO Partners with You Every Step Of The Way

Step 1.

Contact us for a discovery meeting.

Step 2.

We design a custom solution that meets your business needs

Step 3.

We deliver actionable insights and opportunities that drive business growth!

Cindy Blackstock

Co-founder and Chief Executive Officer

SIVO Qualitative Exploration helps you discover the underlying human truths that explain your consumer behaviors and choices. You will gain empathy and intuition for your consumers through stories, quotes, and images we uncover together. The SIVO team translates the information into actionable insights and recommendations, allowing you to better serve your consumers’ needs in relevant and meaningful ways.

Reach out to the SIVO team by scheduling a discovery call to discuss your business needs so that we can custom design the best insight solution for you!

Ethnography Research

Through observation and in-depth conversations, SIVO gains in-depth insight into consumers’ cultural behaviors, habits, routines and mindsets by immersing in natural settings such as, home, work, transportation, outdoor, or retail environments.   

In-Depth Interviews

Through one-on-one interviews or focus group discussions, SIVO delves deeply to gather consumer narratives, anecdotes, and personal stories that provide a holistic understanding of consumer mindsets.

Online Community Boards

Using virtual community platforms, SIVO can facilitate ongoing discussions and activities with your target consumers by creating a collaborative and interactive environment, over several days or months. 

In-Context Learning

Whether it is self-guided mobile missions using progressive research technology or in-person shop-alongs and shopper intercepts with an experienced Research Strategist, this is a great method for gaining insights while in specific environments or activities.

Co-Creation Sessions

Through facilitated discussions and activities, these collaborative and interactive sessions harness the creativity and experience of consumers to actively participate in the creation and development of your marketing strategies, products, or services.

Consumer and User Experience (CX and UX) Deep Dives

These facilitated CX or UX immersions can help you identify optimizations, and opportunities to improve the usability and shop-ability of your products and services, along the consumer or user journey.