CHALLENGE
VISYN, a new smartphone app for athletic training, sought to understand its core target’s experience to drive app optimization and fuel investor enthusiasm.
APPROACH
- Game-changing Participants: Recruited the highest quality participants with an innovation mindset to move the needle forward.
- Experiential UX: Discovered highlights and app optimizations through in-the-moment user diaries.
- Elite Athlete Narratives: Engaged participants to reveal a clear and compelling sales story.
IMPACT
- Precisely identified the product ‘job’ to create hyper-relevant positioning.
- Fully optimized the app for user experience.
- Identified brand ambassadors for VISYN from quality participants.
- Tangible consumer input and compelling anecdotes drove investor enthusiasm, critical for a second round of funding.
