About Our Consumer Intelligence & Market Research Firm

SIVO Illuminates the Path Forward by Translating Questions into Insights and Action

With our fully customized approach to consumer market intelligence, we partner with your team to design and execute learning plans that meet your needs, and we don’t stop until we help you activate on the insights.

“Don’t ask what the world needs. Ask what makes you come alive, and go do that. Because what the world needs is people who have come alive.”

SIVO is a consumer intelligence and market research firm specializing in understanding people and their needs and beliefs that drive behavior. We partner with world-class brands to answer key questions that fuel business growth and innovation. Our team of seasoned market research professionals is skilled at building rapport and trust with people and asking the right questions in the right way, with deep listening and empathy both in-person and online/via mobile.

We combine best practices honed over years of cross-industry experience with the latest capabilities to develop strategic research approaches specific to your unique needs. Our cross-industry expertise provides fresh strategic approaches to your business questions and challenges.

Connected by the common core belief that “in the middle” is where life happens, co-founders Marilyn and Cindy seek to deeply understand that elusive emotional territory – the gray areas of life and business. This focus inspired the name SIVO which means “Gray” in Croatian. SIVO’s talented team represents a variety of experiences and specialties combined with a fearless pursuit to translate insights into action.

Our Vision

Helping businesses understand people to create better experiences for all.

Our Mission

Be a trusted partner to solve problems and identify opportunities through our suite of insight solutions:

Who We Are

We are forward-thinking.

We have strategic research and insights expertise.

We have extensive
category knowledge.

We are forward-thinking

We have strategic research and insights expertise

We have extensive category knowledge

Better Together

Progressive Solutions​

Core Values

Masters of our Craft

Can Do Attitude

Do What You Love
with People You Love

Meet the SIVO Insights Leadership Team

Our people make the difference — energetic, confident, and passionate, each team member is committed to delivering the SIVO vision.

Marilyn Weiss

Co-founder and Chief Innovation Officer Visionary

Cindy Blackstock

Co-founder and Chief Executive Officer

Kerry Juhl ​

Vice President, Marketing and Strategy

Therese Peterson

Vice President, Operations

Julie Rose

Senior Vice President, Client Experience

Marilyn Weiss

Co-Founder and Chief Innovation Officer Visionary

Marilyn’s 20+ years of corporate and agency experience has produced hundreds of customized consumer insight initiatives for Fortune 500 companies such as General Mills, Best Buy, Kraft-Heinz, 3M, and Cargill. She is a passionate team leader whose consumer-first approach has launched many of the food and beverage, science and technology, and health and wellness products on the market today.

As the Founding Partner of SIVO Insights, Marilyn is committed to achieving actionable insights that empower clients to make bankable business decisions. Her approachable manner and emotional intelligence enable her to recruit top industry talent and build diverse, expert teams that give clients the consumer edge to shape winning strategies.

Cindy Blackstock​

Co-founder and Chief Executive Officer

With 20+ years of global product experience and expertise in marketing, research and development, and technology innovation, Cindy has generated multimillion-dollar product lines by translating consumer insights into bankable business strategies. Cindy’s laser focus, unwavering drive, and business expertise combine as the Managing Partner of SIVO Insights to ensure that even the most ambitious projects are executed with excellence and efficiency. As an Ironman athlete, Cindy forever pushes on toward the next challenge, persevering over any obstacle.

Kerry Juhl ​​

Vice President, Research and Strategy

Kerry is a highly experienced Consumer Insights Executive. With 24 years at General Mills Inc., she used the voice of the consumer and marketplace insights to drive business growth on mega brands such as, Cheerios, Pillsbury, and Nature Valley. Kerry has held Insights Leadership roles, both domestically and in global assignments.

She also has diverse research agency experience with clients such as, Ford Motor Company and Delta Airlines, resulting in a broad insights toolkit across brand building, new product innovation, shopper insights, and advertising development.  

She builds strong relationships, has a bias for action, and loves to tackle business challenges with creativity and technical expertise.

Therese Peterson

Vice President, Operations

Bringing 25+ years of insights research and project management experience in both consumer and B2B sectors, Therese creates high-functional teams through disseminating best practices, clear communication, and harnessing process improvement to respond to the latest trends. Her full breadth of research process experience gives her a distinct edge in foreseeing potential project challenges and resourcing step-ahead solutions. Her positive attitude and energetic style combined with her never-compromising high standards ensure that each project delivers actionable insights on time and on budget.

Julie Rose

Vice President, Client Experience

Julie is a seasoned insights executive with a proven track record in delivering business results and guiding organizations toward adopting a consumer-first mindset.  With skills and expertise in designing research strategy and guiding execution, she drives organizations and teams forward in using meaningful insights to solve business challenges and capitalize on white space opportunities. An inclusive and empowering leader with a bias for action, Julie builds engaged, productive, and collaborative teams within and across functions. Executives depend on her to bring the “voice of the consumer” to bear in solving key business challenges and question status-quo thinking to unlock and accelerate growth.

Jennifer Dilley

Vice President, Research and Business Development

Jennifer is a seasoned, cross-functional researcher with 20+ years of experience in shopper and consumer insights, brand research, and sales. Her previous client-side roles at General Mills, Inc. and Altria instilled a deep appreciation for the unique partnership role SIVO can play with clients in insights discovery and strategic application. As a researcher, Jennifer has a deep respect for traditional methods but is most energized with business questions that require agility, a push to “think differently” and lean into the future (what could be). Jennifer’s strong listening skills and consumer intuition combine to effectively design customized research plans that help to answer the most complex and nuanced business questions.