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Consumer Insights

Growth Frameworks: A Path to Action & Growth

Our job as Insights Professionals is to not only identify relevant and unique consumer insights but also to apply the information in a way that influences decisions and drives action, resulting in growth.  But ensuring that valuable insights are heard, internalized, and acted upon can be a challenge. 

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Consumer Insights

ChatGPT is a Soup-Starter, Not the Soup

With each advancement or new tool, there is the inevitable talk of our jobs going away because the latest advancement is expected to replace us.  In many cases, with advancement in technology, there are shifts that do render obsolescence.

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