Cans to Bottles in 15 Days

Innovation requires seamless collaboration, agility, and the ability to pivot wisely and effectively. Timelines are tight and the right talent is critical to successfully manage the Insights process. SIVO INSIGHTS On-Demand Talent™  recently provided a Consumer Insights Innovation Lead for Betsy Frost, Chief Revenue Officer at DRY Soda Company.

First Moment of Truth

Right Talent for Right Impact

DRY Soda needed a Consumer Insights expert to manage the First Moment of Truth (FMOT) consumer learning for a new product launch, DRY Botanical Bitters & Soda, a ready-to-drink non-alcoholic cocktail with zero sugar.

Our seasoned Consumer Insights expert:

  • Developed an agile learning plan aligned to objectives
  • Pivoted effectively as marketplace dynamics shifted
  • Coordinated hands-on research logistics and findings
  • Served as key resource for the SIVO Insights moderator
  • Communicated seamlessly with cross-functional team

“…it felt like SIVO was a member of our team.”

From the get-go, the SIVO Insights talent creatively leveraged DRY Soda’s internal assets and owned social media to recruit the right consumers for quick-turnaround learning. Timelines and budgets were priorities, with no room for missteps. When supply chain complexities forced an immediate change in launch plans, the team worked smartly and effectively to pivot from cans to bottles in a record 15 days. Navigating a plethora of moving parts, including new package design, messaging, team alignment, and consumer feedback demanded an experienced team to pull it off successfully!

During Consumer Research, Frost was thrilled to listen, participate and ultimately make the right real-time decisions from an outside vantage point rather than having to lead and facilitate herself.

Frost said, “You made it super easy and streamlined for me…it felt like SIVO was a member of our team.”

To learn more about the DRY Soda story and line of products available, visit drinkdry. Check out this new product: DRY Botanical Bitters & Soda!

You can Shop Now or click the ‘Find Dry’ link to leverage the unique geo-locator. It allows you to buy online or from the store front retailer of your choice. This shoppable platform is powered by Pear Commerce technology. To learn more about Pear Commerce, see this 90-second video link.

SIVO Insights On-Demand Talent provides the right talent for your business needs; it is NOT a one size fits all model. What talent do you need to immediately impact YOUR business? Email Brent Budke to successfully match the right talent.

Using Market Dynamics to Drive Sales Strategy

The aftershocks of the global pandemic and ensuing market changes continue to reverberate across all industries. From CPG and retail to manufacturing and medical devices, everyone has questions about what the best strategy is to deal with the impact.

SIVO Insights recently had the opportunity to work with a medical device company to explore the implications of the pandemic on business practices for psychiatric physicians. Our client was experiencing shifts in attrition rates on their device and wanted to better understand the marketplace drivers and how they could use those learnings to influence sales strategy.

The objectives of the research centered around a few key questions that may be similar to your own questions about the impact of the pandemic on your business:

  • How are practices treating patients during the pandemic?
  • What trends are practices seeing as a result of the pandemic?
  • What is the current perception of this device and what changes are expected in the future?
  • What barriers exist for increasing the usage / adoption in the new marketplace?

These objectives led to a two-pronged approach by SIVO Insights, starting with qualitative research that engaged Doctors of Psychiatry. These initial deep dive conversations informed the focus for a quantitative survey across a broader audience of Psychiatric Professionals that would develop a complete picture of the current dynamics.

The resulting insights from the combined research led to key takeaways in 6 areas that all have unique influences on sales strategy:

Using a combination of intimate discussions and broader, quantitative assessment led to rich insights that bring the market dynamics to life in a way that can impact changes in the sales approach.

Please contact Marilyn.Weiss@SIVOInsights.com to discuss the key questions you’re facing and learn how we can customize a research approach to meet your needs to make an immediate impact on your business.

SIVO INSIGHTS On-Demand Talent™

Adding Contract Talent to Achieve Business Objectives

Are you facing these challenges?

  • More workload and pipeline projects than your team can execute
  • Questioning how to keep saying “Yes” to internal stakeholders
  • Not enough time or resources to meet multiple requests for actionable insights from leadership, product development, marketing, or strategy

How can we help?

SIVO Insights On-Demand Talent™ is a solution for Insights talent needs for teams just like yours. We leverage our extensive pool of Insights professionals, with years of experience and expertise, to help you achieve your business objectives.

We recommend three key steps for evaluating and making the case internally for hiring contract Insights talent.

3 Steps to Needs Evaluation for Talent Selection

As workforce talent continues to evolve, there is no shortage of options, including interns, short or long-term contractors, contract-to-hire, or direct hire. Below, we highlight the advantages of Contract Talent vs. Full Time Hire:

The pros and cons of contract talent versus full-time employees.

We have started engagements in as quickly as one week. To discuss your needs and how we can match the talent with the best expertise for quick solutions in your organization, visit SIVO Insights On-Demand Talent or email Brent.Budke@SIVOInsights.com.

Leverage Insights to Become a Best-in-Class Inclusive Employer

“The most diverse companies are now more likely than ever to outperform less diverse peers on profitability.” –  McKinsey & Company

SIVO Insights recently conducted a national, quantitative study to better understand the current environment with employee diversity and inclusion.  The findings reveal a staggering gap between organizational intent and employee perceptions. 

Gap #1: Employees are unaware of D&I initiatives.

Multiple sources report U.S. companies spending $7-8 billion per year on D&I training, with the average employer spending about $1 million.  Yet we found ONLY ~30% of employees think their employer has a diversity & inclusion initiative / program.  

Gap #2: Despite feeling equipped to work in a diverse environment, most employees DO NOT attribute that to organizational D&I efforts and training.

The vast amount of resources being spent on D&I initiatives are not having their intended effect.   Employees do not feel equipped to manage and improve D&I as a result of organizational efforts. 

So, how can your organization work toward best in-class inclusivity?

Step #1:  Identify problems, issues and gaps within your organization to ensure that you are working on the right solutions.  Understand what matters to your employees so D&I efforts resonate and are meaningful.

What makes employees feel equipped to work with diverse co-workers in the absence of formal training?  Is there a blind spot with your employees and leadership that needs to be explored?  Are you confident your employees are representing your company’s D&I values?

  

Step #2: Align your D&I initiatives and communication plans to meet your organization’s unique culture and needs. 

Training and learning can take place in a variety of formats.  One of our research participants reflected on the meaning of diversity & inclusion as, “different characteristics and traits of my colleagues…including and learning about one another to form a community at work.” – Female, Age 45-60

 

Step #3: Enhance employee engagement in the D&I process so that it takes hold within your organization.

Consistent communication from leadership and integration into company values and expectations is integral to the success of D&I initiatives, including training.  Employees will be engaged in the training and initiatives if they are aligned with your unique organizational culture (Step #2).

For additional survey details, visit Best In-Class Employer Infographic or contact@sivoinsights.com to get detailed research study results.   Your organizational success is directly related to how effective and successful your D&I initiatives are.   SIVO Insights can customize an approach to support you in your D&I efforts.

Becoming a Best In-Class Inclusive Retailer

Not surprisingly, our shifting social contexts and cultures are impacting shopper behavior. Investing in understanding consumer, customer and employee needs and how they perceive their experiences has become even more important to retaining shoppers and growing your business. 

Last month, SIVO Insights launched a national, quantitative study to better understand the current environment for BIPOC Shoppers (Black, Indigenous and People of Color).  This study illustrated a wide gap between overall satisfaction vs. Best In-Class inclusiveness.

These responses showcased the importance of not just asking the surface question – “how was your recent shopping experience” – but getting at the heart of shoppers’ thoughts, feelings and beliefs that determine where they shop and where they choose to spend their dollars.

Below are two areas of focus for Best In-Class inclusiveness:

Employee Treatment of Shoppers

“The retailer does not determine the shopper’s experience…it’s the workers!”  – Male, Age 45-60

The treatment of BIPOC shoppers drove more than HALF to quit shopping a store, either because of how they themselves were treated (58%) or how another BIPOC shopper was treated (54%).  How employees treat shoppers is a critical component to becoming a Best-in-Class retailer, yet less than one-third (28%) of employees believe their employer has a Diversity & Inclusion initiative within their organization.

Brand, Product and Community Needs

“Having a diverse range of products and giving back to communities of color” – Male, Age 18-29

More than 60% of BIPOC shoppers have gone out of their way to purchase a brand or product from a retailer or company they consider to be supporting BIPOC shoppers.  Understanding the brand, product and community needs of BIPOC shoppers is another important component to becoming Best-in-Class. 

There are signs of progress, with 45% of BIPOC shoppers saying the retailer they most recently shopped was working to be more inclusive. 

This study only starts the conversation.  It illustrates the importance of understanding your own BIPOC shoppers and digging below the surface to get to the critical components to build loyalty with BIPOC shoppers.

For additional survey details, visit Best In Class Infographic or contact@sivoinsights.com to get detailed study results.   We’d be happy to discuss how we can customize an approach to support you on your path to Best In-Class inclusiveness. 

SIVO INSIGHTS On-Demand TalentTM
Get Immediate Impact with the Right Fractional Talent

An innovative, rapidly growing, plant-based food company recently sought SIVO INSIGHTS On-Demand TalentTM to supplement their employee resources in three insights and analytic roles.  They needed immediate expertise in the positions of a Behavioral Data Analytics, Data Analysis and a Senior Manager of Insights.  After understanding the key business needs and focus areas, SIVO INSIGHTS On-Demand TalentTM was able to place fractional talent in all three roles. 

This success story dives deeper into the impact of the Behavioral Data Analytics Expert.

What was the Business Need?

Given the rapid growth within this company, there was an opportunity for a Behavioral Data Analytics expert who understood how to analyze syndicated data and other sources and had industry experience to provide context around the results and insights. 

What Unique Skills did the SIVO Insights Talent Bring to the Role?

The SIVO INSIGHTS On-Demand TalentTM  resource had deep experience in analyzing syndicated data, with fluency in databases and access tools, so was able to jump in immediately without additional training.  This expert also had years of industry experience and could not only provide context around results, but also recommendations on which type of analyses would be beneficial to drive a deeper understanding of the business.

What Impact did this Insights Professional have on the Business?

Within three months, this SIVO INSIGHTS On-Demand TalentTM resource was able to evaluate a number of “test & learn” experiments with minimal guidance, which had previously not been completed due to lack of bandwidth.  This professional also helped build a first-ever Category Growth Story, building out the analysis based on experience and knowledge from working in other categories and companies.

The advantage of SIVO INSIGHTS On-Demand TalentTM is that our professionals have the experience to not only provide the analysis or facts from the data, but also answer  broader questions, like “how can we do this better?”  In this case, that ranged from the type of analytic approach to employ (e.g., segmentation, evaluating panel data companies) to marketing tactic efficacy within certain contexts (e.g., radio, social media ads).  They bring a respected point of view to the table and push beyond the obvious for deeper insights and solutions.

For more information, visit SIVO Insights On-Demand Talent, or email Brent Budke.  We’d love to talk to you about your needs and how we can match the right talent to quickly make an impact in your business.

SIVO INSIGHTS On-Demand TalentTM

Achieve Your 2021 Goals with the Right Talent

It is a new year, with new goals!  Do you need to round out your team to accomplish those goals?

Large and small companies all around us are reducing headcount with changes in the economy and marketplace.  As business needs continue to change, it is critical to have the right talent, while also staying agile and resilient.  Other functions like HR and Finance have already been using staffing models to flex with changing needs, why not Consumer Insights?

We started with a 3-month pilot, providing one of our experienced strategy and insight professionals to a client with an open Consumer Insights role.  The success of this pilot led to a long-term resource for our client and highlighted the larger need for flexible Insights talent in the marketplace. 

Taking a proactive approach to these shifts, we developed and launched SIVO Insights On-Demand Talent. This platform enables us to leverage our extensive pool of Insights professionals with years of experience and expertise to meet and evolve around the changing needs of our clients.  Whether you need an Insights resource to fill an open position or lead and manage a strategic project, we can match the right talent to your unique needs.

We’re so excited about our On-Demand TalentTM offering and the solution it provides. Need help to achieve those 2021 goals?  For more information, visit SIVO Insights On-Demand Talent or email Julie.Rose@SIVOInsights.com.  We’d love to talk to you about your needs and how we can match the right talent to quickly make an impact.

SIVO INSIGHTS On-Demand TalentTM
Need Talent to Accomplish Your 2021 Objectives? SIVO INSIGHTS On Demand Talent Is Right for You

By: Julie Rose, Vice President, Client Experience

You have a need for fractional talent.  It may be short-term or long-term, but you need a resource now. We launched SIVO Insights On-Demand Talent as a solution to meet customized needs like yours.

When you hire SIVO On Demand Talent, you not only get an experienced talent add to your team, you gain access to the entire SIVO Insights network of experts and thought leaders.  Our team has deep experience across CPG, Retail, Foodservice, Healthcare, Finance, Apparel, Agency, and more. We leverage each other to serve you better.

With a deep bench of empowered and experienced insights professionals, our talent can make an immediate impact in your business.  Our customized On-Demand Talent solutions can come to life in a variety of different ways:

  • Innovation sprint project support and leadership
  • Consumer Insights manager/director open role coverage
  • Advanced data analytics and strategic analysis
  • Research leveraging your internal assets and the SIVO research team

On your own, it can take months to find and hire the talent you need.  Or, you may actually need to leverage a breadth of talent vs. one individual.  We can help you move forward quickly and right-size your talent.  Our first step would be to meet with you to understand your business, key needs, and focus areas.  From there, SIVO Insights On-Demand Talent will create a personalized approach for your business with the optimal talent to quickly meet your needs.

For more information, you can visit our website, SIVOInsightsOnDemandTalent.Com or contact me at Julie.Rose@SIVOInsights.com.  We’d love to talk to you about your needs and how we can match the right talent to quickly make an impact in your business.

SIVO INSIGHTS On-Demand Talent™ Matching the Right Talent to Your Needs

“Look for new areas of customer need created by change, rather than being intimidated by the change.”*   

By: Marilyn Weiss, Co-Founder and Chief Innovation Officer

SIVO Insights identified a need in the marketplace while listening to our client, a forward-thinking CMO, tell us she was having trouble finding the right Insights talent to meet her needs.  She was looking for a seasoned expert at consumer research AND a strategist to bring structure and a strong voice to the table.

Does this sound familiar?  Large and small companies all around us are reducing headcount with changes in the economy and more recently, the impact of the pandemic.  As business needs continue to change, it is critical to have the right talent, while also staying agile and resilient.  Other functions like HR and Finance have already been using staffing models to flex with changing needs, why not Consumer Insights?

We looked to offer a solution to our client, providing one of our experienced strategy and insight professionals for a 3-month pilot.  The success of this pilot not only led to a long-term resource for our client, but also highlighted the larger opportunity for flexible Insights talent in the marketplace. 

Taking a proactive approach to these shifts, we developed and launched SIVO Insights On-Demand Talent. This platform enables us to leverage our extensive pool of Insights professionals with years of experience and expertise to meet and evolve around the changing needs of our clients.  Whether you need an Insights resource to fill an open position or lead and manage a strategic project, we can match the right talent to your unique needs.

We’re so excited about our On-Demand TalentTM offering and the solution it provides. We will be sharing more about it in a series of upcoming posts on staffing benefits and customized solutions for you.

For more information, you can also visit our website, SIVO Insights On-Demand Talent or email Julie.Rose@SIVOInsights.com.  We’d love to talk to you about your needs and how we can match the right talent to quickly make an impact.

* Minneapolis Star Tribune, “What’s next for COVID-19 business moves.”

Boosting Team Momentum & Forward Progress: The Power of an Unbiased Facilitator

By: Cindy Blackstock, Co-Founder and Chief Executive Officer

Recent changes in marketplace dynamics and consumer behavior are putting businesses at a crossroads: pivot to evolve the brand to stay relevant. Too often the activities of an initiative take over and a team runs the risk of confusing activity for progress. The alignment gained by pausing and reflecting as a team will keep the momentum going in the right direction.

A key step amidst the learning activity is to reflect, assess, and decide on next steps. This may be even more challenging to think about given our virtual meeting spaces.  For this critical step in the journey, an outside, unbiased facilitator can be your most powerful tool.

There is no better time than now to consider these Top 5 benefits of engaging a professional facilitator:

  1. Unbiased Professional: A trained facilitator brings the valuable benefit of being an objective leader who can listen to all points of view, not vested in a particular position or outcome.  This creates the conditions for a more open dialogue and opportunity to see possibilities that otherwise may be missed.
  2. Participate in the Discussion: Ask yourself where you can add the most value.  Should you try to participate and facilitate or focus 100% on participating with your team?  Engaging a trained facilitator does a couple of things.  It sends a message that this work is important.  It also allows you, the owner, to invest your energy into the discussion while allowing an expert facilitator to customize the process and tools around your needs and objectives.
  3. Full Engagement: Critical to success is hearing from everyone in the group.  This can be tricky, particularly if there are strong (or silent) opinions and voices, and now you are not in the same room!   Facilitators are skilled at navigating the group dynamics and engaging all participants into the discussion to ensure each voice is heard.  They also know how to keep the ideas flowing when the group might get stuck.
  4. Stretch Thinking: One of the most valuable benefits of a trained facilitator is the ability to stretch the group’s thinking.  They are experts at quickly capturing ideas, summarizing, asking the right questions to build on ideas, connecting the dots between ideas, and pushing participants to think outside the box.
  5. Drive to Solutions: With a process designed to meet the objective, the facilitator continually uses techniques to ensure a successful outcome with clear next steps, accountability and buy-in from the group.

Through the stages of Immersion, Interaction and Ideation, we help our clients gain empathy and develop the alignment needed to boost momentum and forward progress toward the team’s goal.  Please contact Cindy.Blackstock@SIVOInsights.com to learn how we can customize an approach with the right professional facilitator to meet your needs.  We have a team of seasoned professionals who are passionate about working with like-minded clients and would love to talk to you!

CONNECT WITH US

At SIVO Insights, we are passionate about what we do and eager to put our collective skills to work for you.

To get the right solutions for your research needs, give us a call or send us an email. Or, just fill out the form on your right and we’ll get back to you shortly.

We can't wait to hear from you!
612-567-6830
SIVO Insights, Inc.
3185 Fernbrook Lane N
Plymouth, MN 55447

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