Blog
Why is Consumer Insight Important? Where to Get Consumer Insights
Across industries, brands attempt to access and leverage data to unlock stronger sales and business growth. Your team can bring a wealth of experience and
Customer Experience (CX) in Context
Customer experience—say it and everyone’s ears perk up. CX is influencing and intersecting with consumer insights across most business sectors: CPG, Retail, Automotive, Financial and Healthcare, to name a few.
Boosting Alignment and Progress: The Power of an Unbiased Facilitator
Fast changing marketplace dynamics and consumer behavior tied to the recessionary economy, combined with organizational restructuring, are putting businesses at a crossroads.
The Value of a Customer Value Equation
“A customer is the most important visitor on our premises. He is not dependent on us. We are dependent on him. He is not an interruption of our work. He is the purpose of it…”
The Benefits of Fractional Employees
In today’s economy and remote working environment, there is much discussion about the need for a fractional workforce.
What is a Consumer Insight?
What is a consumer insight? How do you know when you have found one? What does it look like?
