Blog
Mobile Missions: A Fresh Approach to Consumer Research
In the evolving landscape of market research, methods that leverage technology are continually being developed to gain deeper insights into consumer behavior. Mobile Missions are a straightforward approach that has proven successful for SIVO clients.
The Next Evolution is Here: ChatGPT and AI in Market Research
AI isn’t just a new tool; it’s a game-changer. It’s capable of automating repetitive tasks, processing and analyzing vast amounts of data, at speeds previously unimaginable. It is an exciting time to once again, adopt new ways or working that will advance our mission to understand people and deliver insights that drive business growth.
Best Practices for Developing Effective Brand Positioning
Brand positioning is a critical component of a successful marketing strategy. It defines how a brand is perceived in the minds of its consumer target, differentiating it from key competitors.
Identifying Opportunities with Attitude & Usage Studies
In the always-evolving landscape of consumer behavior, understanding the perceptions around how people feel about your brand, the reasons why they choose it and the context for how they use it can unlock future growth opportunities.
Making the Case for On Demand Talent is Easy as 1-2-3!
With employee staffing constraints and cutbacks sweeping through many companies, business teams are feeling the pressure. So how does the work get done?
The Power of Ethnographic Research
Did you know that 81% of consumers say they want brands to get to know them and 66% report that they would be willing to share their personal data to receive more personalized experiences?
