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Consumer Insights

Great Insights Come From Great Surveys

Are you new to Market Research? Or do you know someone who is new to market research? Many of us came out of business school with no more than one market research class under our belts so that means we had to learn the art and science of market research while on the job.

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Consumer Insights

Building Consumer Personas to Inspire Marketing Strategy

Consumer Personas are a great tool for bringing your consumer target to life for your organization, to inspire growth ideas, new brand experiences and product innovation.  It is a representation of your target segment based on a combination of quantitative and qualitative data.  It summarizes your consumers’ lifestyle, values, needs, challenges, and preferences, so that it can be easily shared and digested across the organization.

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Consumer Insights

Do You Know Your Consumer Target?

What is a Consumer Target? At the foundation of all great marketing initiatives is a complete and deep understanding of the consumer target. The consumer target is a specific and detailed description of the type of person who has needs or desires that you believe can be served or helped with your products or services.

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