In the world of Insights, it’s vital to align your research projects with business priorities. The SIVO Insights Forum recently hosted author of the book, “More than Just Interesting: How to Build an Insights Function for Impact” and former Ulta Beauty VP of Consumer Insights, Elizabeth Oates, who shared these questions to consider.
1 – How do my potential projects drive the priorities of the business?
2 – Which projects are going to drive future success for the business?
3 – Are there any projects that serve multiple business partners?
Tune into a lively on-demand conversation “Bridging The Gap: Translating Insights Into Meaningful Business Results“ to hear from Elizabeth and other Insights experts including Eliana Wahnon (General Mills, VP of Consumer & Market Insights) and Khary Campbell (Comcast, VP of Consumer Research & Insights).
Learn from Insights leaders as they discuss:
- The critical role Insights plays in shaping strategic business decisions
- Strategies and tactics to ensure Insights are acted upon
- How to navigate leadership that is reluctant to follow Insights’ guidance
- How to build trust and credibility with senior leaders
- The evolution of Insights roles in the future
- How to make a bigger impact within your organization
Thank you to Natasha Weith, VP of Research at SIVO Inc. for hosting The SIVO Insights Forum!
