As your company is developing and promoting their products and services, it is critical to understand your consumers’ attitudes and behavior to grow the business.
Don’t get us wrong, SIVO is pro-technology! We are all for technology that enables efficiency and effectiveness. Within the insights industry, online surveys, advances in virtual reality, neuroscience, and even webcams (to name a few) have changed how we collect data.
Whether in need of C-Suite leadership, mid-level managers or junior-level analysts, many companies are turning to fractional talent to fill temporarily open roles, expand their team bandwidth or bring new or specialized skillsets to meet business needs.
When companies don’t take the time to understand people and what drives their behavior, they miss out on the very thing that could fuel business growth and innovation. According to Rob Holland, CEO of research technology platform Feedback Loop,