Blog
Beyond Data: A Case for Consumer Empathy
Market research is often designed to answer specific business questions, such as how a product compares to the competition or what new features consumers desire. While this information helps guide important business decisions, it does not really help brand teams to truly know their consumer target.
SIVO’s Modern Ways of Working Mini Chat Series with Anna Estlund
Through the SIVO, Inc. “Modern Ways of Working” Mini Chat series, we spoke with a strategic consumer insights leader, Anna Estlund, Senior Director of Insights and Strategy at Pernod Ricard.
SIVO’s Modern Ways of Working Mini Chat Series with Jackie Waller
Through SIVO’s “Modern Ways of Working” Mini Chat series, we spoke with innovative consumer insights leader, Jackie Waller, Senior Director of Enterprise Research at The Standard about how to meet the needs of the business while also managing the workload of her Insights team.
The Art of Market Research Storytelling
Successful market research begins with experts designing, collecting, processing, and analyzing data. Impactful market research goes a step further.
Mobile Missions: A Fresh Approach to Consumer Research
In the evolving landscape of market research, methods that leverage technology are continually being developed to gain deeper insights into consumer behavior. Mobile Missions are a straightforward approach that has proven successful for SIVO clients.
The Next Evolution is Here: ChatGPT and AI in Market Research
AI isn’t just a new tool; it’s a game-changer. It’s capable of automating repetitive tasks, processing and analyzing vast amounts of data, at speeds previously unimaginable. It is an exciting time to once again, adopt new ways or working that will advance our mission to understand people and deliver insights that drive business growth.
