Blog
Building Consumer Personas to Inspire Marketing Strategy
Consumer Personas are a great tool for bringing your consumer target to life for your organization, to inspire growth ideas, new brand experiences and product innovation. It is a representation of your target segment based on a combination of quantitative and qualitative data. It summarizes your consumers’ lifestyle, values, needs, challenges, and preferences, so that it can be easily shared and digested across the organization.
Do You Know Your Consumer Target?
What is a Consumer Target? At the foundation of all great marketing initiatives is a complete and deep understanding of the consumer target. The consumer target is a specific and detailed description of the type of person who has needs or desires that you believe can be served or helped with your products or services.
How to Gather and Leverage Consumer Path-to-Purchase Research
In your brand’s early development stages, you likely gave much thought to the idea of a buyer persona. You researched who you expected to purchase
The Benefits of Market Research for Understanding Consumers’ Attitudes and Behavior
As your company is developing and promoting their products and services, it is critical to understand your consumers’ attitudes and behavior to grow the business.
In Today’s Tech-Driven World, Who Rules the Roost? Talent or Tech?
Don’t get us wrong, SIVO is pro-technology! We are all for technology that enables efficiency and effectiveness. Within the insights industry, online surveys, advances in virtual reality, neuroscience, and even webcams (to name a few) have changed how we collect data.
Future Of Work – MRXPros Tuesday Talks with SIVO
The Evolution of Insights in the Workplace
