Discover the Consumer Insights You Need to Make Stronger Business Decisions

Increase your knowledge with consumer insights and custom market research to inform decisions and identify growth opportunities.

Discover the Consumer Insights You Need to Make Stronger Business Decisions

Increase your knowledge with consumer insights and custom market research to inform decisions and identify growth opportunities.

Do you have the insights needed to Answer Key Business Questions? We can Provide:

  • Insights to better understand your consumers and customers
  • Insights to help you differentiate from your competition
  • Insights for developing consistent and excellent products and services

What if you could access the quality insights you need to discover new opportunities to propel your team toward achieving their goals?

From Start-Up to Fortune 50 companies, SIVO Consumer Insights works with you to understand your most essential needs and then designs and executes best-in-class market research using modern research capabilities. We deliver actionable consumer insights that meet your business objectives. 

We use our qualitative, quantitative and facilitation capabilities, individually and collectively, to deliver actionable learning

Qualitative Insights

We listen closely to capture the nuance in what consumers say, do, and think.

  • Ethnographies (Live & Mobile)
  • Shopalongs
  • Shopper Intercepts
  • Mobile Missions
  • Online Bulletin Boards
  • In-Depth Interviews
  • Focus Groups
  • SIVO Fishbowls
  • Agile Sprints
  • Rapid Refinement
  • Communication Checks
  • User Immersions
  • In-Home Usage
  • Interactive User Experience
  • Jobs to Be Done

Quantitative Research

We identify, prioritize, validate and translate data into insights that reveal opportunities.

Issues / Techniques:

  • Segmentation
  • Attitude and Usage
  • Path-to-Purchase
    Tracking (Wave, Continuous)
  • Testing / Screening
  • Brand Positioning
  • Brand Architecture
  • Product Testing
  • Creative Testing
  • Opinion Polling
  • Ad HOC

Analytics:

  • TUR / TURF
  • MaxDiff
  • Discrete Choice
  • Stated vs. Derived Drivers
  • Factor / Cluster Analysis
  • Volumetric Forecasting
  • Need-Gap
  • Perception Mapping
  • Laddering Sessions
  • Consumer Co-Creation
  • Concept Development

Facilitation

We improve your team's productivity and achieve clear outcomes.

  • Ideation Sessions
  • Insight Activation Sessions
  • Concept Development
  • Be the Consumer Sessions
  • Consumer Co-Creation

Getting Access to Custom Research is Easier Than You Think

The SIVO Consumer Insights team has in-depth knowledge and understanding of consumer insights, allowing us to pick up where our clients leave off and providing turnkey service to keep projects moving forward quickly and efficiently. We will bring you along with us on the learning journey to ensure insights can lead to confident decision-making.

Ask us about our extensive experience in consumer jobs theory, consumer segmentation, and consumer journey mapping. We’d love to talk research solutions with you.

To provide you with the consumer insights needed to Advance your Initiatives, SIVO will:

  • Provide a combination of thought leadership with full service, custom market research and learning experiences.
  • Deliver actionable insights into consumer attitudes needs, desires, and behaviors.
  • Discover gaps and opportunities so you can constantly evolve, innovate, and improve the consumer experience.

See What Our Clients Have to Say

You Don’t Have to Take On Consumer Insights Alone

Gaining Consumer Insights can be complex. You don’t have to figure it out on your own. SIVO works closely with your team to create a lasting partnership that offers:

Extensive Category and Industry Knowledge:

More than 20 years of experience across many industries including, CPG, Healthcare, Financial and Retail industries for companies of all sizes.  

Consumer Insights and Market Research Expertise:

Mastery of qualitative and quantitative research methodologies, project management, data analysis, reporting, and presentations both virtually and in person.

Strategic Thinking:

Ability to see beyond what is obvious and push deeper for insights that will unlock impactful and strategic action.

Thought Leadership:

Ensuring the right work is done to answer client questions and meet business objectives while respectfully challenging teams to consider alternative options and new ideas.

Working with SIVO Consumer Insights Is As Easy As 1-2-3

Step 3.

We identify insights to drive business growth.

Step 2.

We design a solution that meets your needs.

Step 1.

Contact us for a discovery meeting.

SIVO Partners with You Every Step Of The Way

Step 1.

Contact us for a discovery meeting.

Step 2.

We design a solution that meets your needs.

Step 3.

We identify insights to drive business growth.

Jennifer Dilley

Vice President, Research & Business Development

If you’re concerned you might lack relevant insights to improve decision making, drive growth, and hit revenue goals, you aren’t alone.

SIVO Consumer Insights can provide the in-depth insights you need to upgrade your decision making. You’re just a few steps away from yielding better results and uncovering fresh opportunities. For more information on SIVO Consumer Insights, contact Jennifer Dilley, Vice President, Research & Business Development.