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On Demand

Product Innovation Strategists

Senior Innovation Strategists who bring consumer intelligence to every stage of your product development process
On Demand

Product Innovation Strategists

Senior Innovation Strategists who bring consumer intelligence to every stage of your product development process
ABOUT THIS ROLE

SIVO’s Product Innovation Insights Strategist plays a critical role on the cross-functional team to help drive new product innovation for our clients by designing agile market research techniques to gain actionable insights to inform new product development strategies.

Fractional Product Innovation Strategists On Your Team

Let's find your perfect match!
Talk to SIVOs On Demand Talent team

From early opportunity identification and concept testing to competitive analysis and in-market validation, a fractional Product Innovation Insights Strategist keeps your innovation pipeline moving

Opportunity Identification
Identifies insights grounded in emerging market trends, unmet consumer needs, and white space your brand and innovation pipeline can credibly own
Consumer Co-Creation
Brings relevant consumers into the ideation and protype development process to generate, refine, and pressure-test new product ideas to improve in-market success
Concept Testing
Evaluates and refines new product concepts by understanding consumer acceptance, purchase intent, and feature preference to reduce launch risk
Agile Learning Loops
Runs quick, iterative research sprints that keep cross-functional teams informed and aligned throughout the product development process
Competitive Analysis
Maps competitive actions across industries and markets, including product offerings, pricing, and positioning to identify opportunities where your brand can win
In-Market Validation
Tracks real consumer response post-launch and surfaces the learning that guides real-time scaling decisions and future iterations
On Demand Talent

Product Innovation Strategists

Drive Impact

Director, Consumer Insights
Whole Foods

"SIVO does an incredible job bubbling the insights up to a compelling story and bringing the insights to life in a way that everyone can understand and digest."

Peter Everett
Chief Growth Officer
Astride Health

"I wish this tool was available when I was running global brands in huge categories. Access to this kind of insight – at this speed and cost – would have enabled my teams to move off of hunches and instead work on informed insight. Until now, that level of insight has been too expensive and too burdensome to do across markets"

Betsy Frost
CEO
Q Mixers

"This is the best articulation of the tension we are trying to solve."

Hannah Robins, CMO

"These positioning territories are fascinating. We are here to unlock significant growth for Q Mixers"

Chief Marketing Officer

"It was a real opportunity to bring it in and prove out the capabilities of consumer insights and at the same time, I was going to get the best talent at the right time. The team at SIVO curated an expert that was a great match for me and my team would say she was a Godsend! In fact, my team would sacrifice a lot before giving up this Talent."

VP of Innovation
Wells Enterprises, Inc.

"SIVO On-Demand Talent has been an amazing partner who’s provided us with an exceptional insight professional to lead innovation insights. The creativity, leadership, insight, honesty, and flexibility she’s been able to bring to the table day one has been phenomenal. Since we’re not currently able to hire someone full time, this was a perfect match for us”

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Chief Marketing Officer
CPG

"It was a real opportunity to bring it in and prove out the capabilities of consumer insights and at the same time, I was going to get the best talent at the right time. The team at SIVO curated an expert that was a great match for me and my team would say she was a Godsend! In fact, my team would sacrifice a lot before giving up this Talent."

On Demand Talent

Product Innovation Strategists

Drive Impact

CASE
Beverage

Entering New Markets Through Data Analytics

Entering a new global market requires extensive and advanced data analysis across many datasets and sources, to understand the advantages and barriers to entry.
CASE
Sport & Wellness

How Astride Health Moved from a Broad Audience to a Clear Growth Target

Identifying the consumers most ready to invest in long-term health using NextGen Intelligence

Frequently Asked Questions

Find answers to the most common questions about On Demand Product Innovation Strategists

How do I hire a fractional product innovation researcher?
  • Through SIVO On Demand Talent, you get matched with a vetted strategist based on your innovation stage, category, and research needs, without going through a lengthy hiring process
  • What is a fractional Product Innovation Insights Strategist?

    A fractional Product Innovation Insights Strategist is a senior innovation researcher who works directly with your cross-functional team on a project or part-time basis, bringing consumer and market intelligence to every stage of your new product development process

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    Product Innovation Strategist?

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