NextGen IntelligeNce

Human Research,

Powered by AI

Purpose-built AI engines trained on your business questions, designed to uncover opportunities and guide decisions grounded in human truth.

"I wish this tool was available when I was running global brands in huge categories. Access to this kind of insight – at this speed and cost – would have enabled my teams to move off of hunches and instead work on informed insight. Until now, that level of insight has been too expensive and too burdensome to do across markets"

- Peter Everett, Chief Growth Officer  |  Astride Health
Former VP International at General Mills

AI x HI x OI Integration

Combining the best of Artificial, Human & Organizational Intelligence

AI

Artificial Intelligence

Accelerates synthesis, pattern recognition, and exploration

HI

Human Intelligence

Brings interpretation, empathy, and contextual understanding

OI

Organizational Intelligence

Connects insights to operational realities & business priorities

Purpose-Built for Strategic Decision Intelligence

Where to play / How to win... Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla.

Where to Play

Discover
Understand Context
Identify Opportunities
  • Which consumer segments should we be focusing on?
  • What are the key moments/need states for high-priority segments?
  • What will the landscape look like in 5 years, 10 years?

How to Win

Activate
Renovation
Innovation
Brand Experience
  • How should our messaging change to address emerging needs?
  • Which new product ideas have the greatest chance of perfoming well?
  • How can we ensure our brand shows up in the best way in emerging changes like AI-mediated shopping?
Dynamic Segmentation
Real-time customer segmentation based on live behaviors and signals
Moments Mapping
Identifies and profiles key moments and motivations in a consumer’s journey
Scenario Planning
Explore multiple plausible futures over a 5-to-10-year horizon
Concept Builder
Yogi Ai
Generate, iterate, and sharpen innovation concepts before committing to testing
AI Shopping Readiness
Evaluate brand performance as AI reshapes how consumers discover and shop
Capabilities

Where AI Meets Insights

A suite of AI tools designed to help you understand your market, develop winning concepts, and stay ahead.

Dynamic Segmentation
Real-time customer segmentation based on live behaviors and signals
Moments Mapping
Identifies and profiles key moments and motivations in a consumer’s journey
Scenario Planning
Explore multiple plausible futures over a 5-to-10-year horizon
Concept Builder
Yogi Ai
Generate, iterate, and sharpen innovation concepts before committing to testing
AI Shopping Readiness
Evaluate brand performance as AI reshapes how consumers discover and shop
Betsy Frost
CEO
Q Mixers
  |  
Beverage

"This is the best articulation of the tension we are trying to solve."

Hannah Robins, CMO

"These positioning territories are fascinating. We are here to unlock significant growth for Q Mixers"

Diverse Industry Experience

Deepening consumer understanding across categories & markets

Our expertise is not limited to the industries listed. If you need insights, we can help!

Retail
CPG
Healthcare
Financial Services
Manufacturing
& Industrial
Technology
& SaaS
Kids & Family
Travel & Hospitality
CASE
Sport & Wellness

How Astride Health Moved from a Broad Audience to a Clear Growth Target

Identifying the consumers most ready to invest in long-term health using NextGen Intelligence
CASE
Beverage

AI-Powered Research Revealing Hidden Market Opportunities for Q Mixers

How dynamic segmentation revealed a market much larger than previously known
How it works
1. Human-Led Design
2. AI-Powered Engine
3. Human-Led Activation

How does NextGen Intelligence work?

Whether you're navigating a market shift, pressure-testing a new concept, or trying to understand what your consumers need, every step of the process is grounded in human truth, from the inputs to the way findings come to life inside your organization.

1

Human-led Design

Built on 30+ years of research expertise,  every input is shaped and validated by senior researchers.

  • AI Deep Research
  • Custom Client Data
  • Primary Research
  • Syndicated Reports & Data
  • Stakeholder Expertise
2

AI-Powered Engine

Purpose-built for research, with custom guardrails and human oversight ensuring every output is accurate and activation-ready

  • Human-led, highly trained engine
  • Purpose-built specialization
  • Custom guardrails and quality control
  • Activation-ready
3

Human-Led Activation

Findings are only valuable if they drive action. Our team ensures outputs are built for how your organization makes decisions.

  • Growth Maps / Opportunity Framing
  • Strategy Sessions / Workshops

Frequently Asked Questions

Find answers to the most common questions about SIVO's NextGen Intelligence solutions & AI in Market Research

What is NextGen Intelligence?

NextGen Intelligence is SIVO’s AI-enabled approach to helping organizations make faster, smarter business decisions. It combines advanced AI, existing data, deep secondary research, and experienced human insight professionals to deliver actionable intelligence when you need it.  

nextgen-intelligence
What types of business questions can NextGen Intelligence help to answer?

NextGen Intelligence can support a wide range of “Where to play” and “How to win” strategic and executional decisions, including:

Where to Play

  • Consumer and customer segmentation
  • Opportunity identification and whitespace discovery
  • Future state scenario planning
  • Consumer journey and moments mapping

How to Win

  • Brand positioning and messaging
  • Innovation and concept development
  • AI shopping readiness
nextgen-intelligence
How do I know if NextGen Intelligence is right for my organization?

If your team is looking to:

  • Make decisions faster
  • Explore multiple strategic options
  • Gain insight in rapidly changing markets
  • Refresh existing consumer understanding
  • Prepare for future uncertainty

Then NextGen Intelligence can help provide the clarity, speed, and confidence needed to move forward.

nextgen-intelligence
How does SIVO ensure quality and accuracy?

Our approach combines three critical elements:  

  1. Human-powered inputs can include primary research, secondary sources, behavioral data and stakeholder expertise
  2. Purpose-built AI engines with specialized training, guardrails, and quality controls
  3. Human-led activation and validation by experienced insights professionals

We believe AI performs best when guided by expert researchers who understand consumer behavior, business strategy, and decision-making.

nextgen-intelligence
What data sources can be used?

We tailor the inputs to the specific decision you are trying to make.

Depending on the business challenge, we can leverage a variety of sources, such as:

  • Multi-model LLM deep research
  • Existing segmentation studies
  • Qualitative research
  • Quantitative research
  • Internal business data
  • POS and behavioral data
  • Secondary research
  • Industry and competitive intelligence
nextgen-intelligence
How do you validate AI-generated insights?

AI-generated intelligence is never delivered without expert review. Human expertise remains central to the process.  Every engagement includes experienced insights professionals who:

  • Evaluate outputs for quality and consistency
  • Validate findings against known market realities
  • Apply category expertise
  • Ensure activation readiness
nextgen-intelligence
Can you work with our existing research?

Absolutely. Many clients begin with existing assets such as:

  • Segmentation studies
  • Brand tracking
  • Innovation work
  • Consumer journeys
  • Quantitative datasets
  • Qualitative research

We often use these assets as foundational inputs, allowing organizations to extend the value of previous investments while accelerating future learning.

nextgen-intelligence

AI-Powered Insights

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