In the competitive and ever-changing food industry, staying closely connected with consumer needs and preferences is essential for success. Companies operating in this space must constantly innovate and adapt to meet evolving market demands. One leading CPG company recognized the importance of gathering timely and relevant feedback from their customers, chefs, across the United States. Their objective was to gain deep insights into various aspects of product development, including new product initiatives, culinary concepts, recipes, and sources of inspiration. These insights would guide the future direction of their offerings and ensure they remained competitive in a dynamic marketplace.
However, this company faced a significant challenge. Managing a nationwide feedback loop from busy chefs required a sophisticated approach, particularly when it came to ensuring that the process was both cost-effective and aligned with their high standards of quality and consistency. They needed an expert who could handle this task with precision, offering not only the ability to manage the community but also to synthesize and present the insights gathered in a way that could drive strategic decisions.
SIVO’s On-Demand Talent Management solution solved this complex challenge. By tapping into our extensive network of experienced professionals, we identified a market research online community manager who was perfectly suited to meet the company’s needs. This individual was capable of handling the day-to-day operations of managing the customer community and brought a unique set of skills that added substantial value to the project.
Our selected talent possessed a diverse and robust skill set that included:
Over the course of three years, SIVO’s Insights Expert not only managed the market research online community with precision but also became an integral part of the business. By acting as both a trusted partner and the face of the online community, the Insights Expert provided an external perspective from a key customer group, Chefs, that proved invaluable to the company. This outside viewpoint offered fresh insights that internal teams might have missed, contributing to the ongoing success of the company’s initiatives. The online community of chefs has continued to thrive, reflecting this collaboration’s sustained value and effectiveness.
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