On Demand Talent: Market Research Online Community Manager

Challenge

In the competitive and ever-changing food industry, staying closely connected with consumer needs and preferences is essential for success. Companies operating in this space must constantly innovate and adapt to meet evolving market demands. One leading CPG company recognized the importance of gathering timely and relevant feedback from their customers, chefs, across the United States. Their objective was to gain deep insights into various aspects of product development, including new product initiatives, culinary concepts, recipes, and sources of inspiration. These insights would guide the future direction of their offerings and ensure they remained competitive in a dynamic marketplace.

However, this company faced a significant challenge. Managing a nationwide feedback loop from busy chefs required a sophisticated approach, particularly when it came to ensuring that the process was both cost-effective and aligned with their high standards of quality and consistency. They needed an expert who could handle this task with precision, offering not only the ability to manage the community but also to synthesize and present the insights gathered in a way that could drive strategic decisions.

Solution

SIVO’s On-Demand Talent Management solution solved this complex challenge. By tapping into our extensive network of experienced professionals, we identified a market research online community manager who was perfectly suited to meet the company’s needs. This individual was capable of handling the day-to-day operations of managing the customer community and brought a unique set of skills that added substantial value to the project.

Our selected talent possessed a diverse and robust skill set that included:

• Professional Expertise: With a wealth of experience in community management, SIVO’s Insights Expert was well-prepared to uphold the high standards expected by a leading company in the food industry. The role required conducting panels and managing multiple feedback channels, all while ensuring that the interactions were professional, productive, and in line with the company’s strategic objectives. The Insights Expert’s ability to manage these tasks efficiently played a crucial role in the project’s success.
• Flexibility: The food industry is known for its dynamic nature, where priorities can shift rapidly, and new challenges can arise unexpectedly. SIVO’s talent demonstrated remarkable adaptability, seamlessly navigating various projects and initiatives. Whether the task was adjusting to new feedback mechanisms or responding to emerging trends, the expert consistently maintained the quality of work, even in the face of changing circumstances.
• Problem-Solving Abilities: Every project inevitably encounters obstacles, whether logistical challenges, communication barriers, or tight deadlines. Our Insights Expert excelled in identifying and implementing creative solutions to these problems, ensuring that the feedback loop remained uninterrupted and that the chefs’ insights were captured effectively. This problem-solving ability was instrumental in keeping the project on track and delivering the desired outcomes.
• Collaborative Mindset: Collaboration was another key factor in the success of this initiative. SIVO’s On Demand Talent worked closely with internal marketing and R&D teams as well as the chefs who provided their opinions and perspectives, to ensure that all stakeholders were aligned and working towards common goals. This collaborative approach fostered a strong sense of partnership and helped streamline the research process, making it more efficient and effective.
• Storytelling Skills: One of the most valuable aspects of this partnership was our Insights Expert’s ability to synthesize and share insights in a clear, concise, and compelling manner. Rather than simply presenting raw data, the expert transformed the feedback into actionable insights that could drive meaningful business decisions. This storytelling capability ensured that the insights gathered were understood and effectively utilized to guide the company’s strategic direction.

Impact

Over the course of three years, SIVO’s Insights Expert not only managed the market research online community with precision but also became an integral part of the business. By acting as both a trusted partner and the face of the online community, the Insights Expert provided an external perspective from a key customer group, Chefs, that proved invaluable to the company. This outside viewpoint offered fresh insights that internal teams might have missed, contributing to the ongoing success of the company’s initiatives. The online community of chefs has continued to thrive, reflecting this collaboration’s sustained value and effectiveness.