Through the SIVO, Inc. “Modern Ways of Working” Mini Chat series, we spoke with a strategic consumer insights leader, Anna Estlund, Senior Director of Insights and Strategy at Pernod Ricard.
In this conversation with Natasha Weith, Anna discusses how she is working to the ways her team works to drive impact and efficiency. Examples include building more flexibility into her teams roles, spending more time focused on the front and end stages of projects and hiring on demand talent to extend the bandwidth of her team. All of these things allow Anna and her team to maximize their value and relevance to the organization. Check it out!
Special thanks to Anna for generously sharing her experience and knowledge with our peers across the Insights industry!
Through the SIVO, Inc. “Modern Ways of Working” Mini Chat series, we spoke with a strategic consumer insights leader, Helen Kurtz, Chief Marketing…
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