Through SIVO’s “Modern Ways of Working” Mini Chat series, we spoke with innovative consumer insights leader, Jackie Waller, Senior Director of Enterprise Research at The Standard about how to meet the needs of the business while also managing the workload of her Insights team.
One of SIVO’s leaders, Brent Budke, connected with Jackie to have a “Mini Chat” about the different strategies she employs, including the SIVO, Inc. On Demand Talent fractional staffing solution, to manage workload surges while leading the market research needs of her growing company.
Check out the entire interview here!
Many thanks to Jackie for generously sharing her experience and knowledge with our peers across the Insights industry!
Through the SIVO, Inc. “Modern Ways of Working” Mini Chat series, we spoke with a strategic consumer insights leader, Helen Kurtz, Chief Marketing…
Challenge A leading national handbag manufacturer partnered with SIVO to tackle a significant challenge: developing a robust marketing and communication…
Challenge A leading kitchen appliance manufacturer faced a critical challenge: although they had a basic understanding of their current buyers,…
Challenge In the competitive and ever-changing food industry, staying closely connected with consumer needs and preferences is essential for success.…
Challenge In the fast-paced and ever-evolving apparel industry, understanding the needs and preferences of emerging consumer segments is crucial. One…
Market research is often designed to answer specific business questions, such as how a product compares to the competition or…
This website uses cookies.