A leading Loyalty Marketing and CRM Agency was looking to elevate its point of view on brand loyalty to maintain its thought leadership position in the industry. In partnership with Panoramix Global, SIVO explored the human side of loyalty and how brands earn true commitment from customer relationships.
Our multi-methodological approach involving three research techniques provided a well-rounded and deep perspective to super-charge consumer insights with market insights:
SIVO and Panoramix developed a framework that identified 6 key drivers to earning emotional loyalty with customers. This framework was used to inform the Agency’s roadmap for helping its clients establish genuine loyalty at scale. Market insights and ideas for building customer engagement and experiences are featured in the co-developed “Humanizing Loyalty” White Paper. Click here for a link to this white paper.
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