Qualitative Exploration

SIVO Insights Forum: Khary Campbell

Be consumer first. Don’t be consumer only. Powerful words by leading Insights executive, Khary Campbell, VP of Consumer Research & Insights at Comcast. 

During a recent SIVO Insights Forum, Khary shared the importance of considering the implications of all functions. After all, every function is working in orchestra of the business.

Click here for a lively on-demand conversation Bridging The Gap: Translating Insights Into Meaningful Business Results to hear from Khary and other Insights experts including Eliana Whanon (General Mills, VP of Consumer & Market Insights) and Elizabeth Oates (Book Author, and former Ulta Beauty VP of Consumer Insights.) 

Learn from Insights leaders as they discuss: 

  • The critical role Insights plays in shaping strategic business decisions
  • Strategies and tactics to ensure Insights are acted upon 
  • How to navigate leadership that is reluctant to follow Insights’ guidance 
  • How to build trust and credibility with senior leaders
  • The evolution of Insights roles in the future 
  • How to make a bigger impact within your organization 

Thank you to Natasha Weith, VP of Research at SIVO Inc. for hosting The SIVO Insights Forum!

Rachel Maya

Recent Posts

SIVO Insights Forum: Eliana Wahnon

Context. Clarity. Conviction. Consider these your driving factors for presenting Insights that shape strategic business decisions. Eliana Wahnon (General Mills,…

12 hours ago

SIVO Insights Forum: Elizabeth Oates

In the world of Insights, it’s vital to align your research projects with business priorities. The SIVO Insights Forum recently hosted author…

12 hours ago

Building Brand Experiences: Positioning Concept Test in Technology

Challenge A leading medical device company partnered with a creative agency to develop a comprehensive campaign to promote their value-added…

1 day ago

Identifying Opportunities: Attitude and Usage in Apparel

Challenge A prominent national retailer specializing in clothing and home goods recently introduced Amazon Returns desks in its stores nationwide.…

1 day ago

Identifying Opportunities: Path to Purchase for Electronics

Challenge A global consumer electronics brand aimed to deepen its understanding of customers and prospects in two key international growth…

1 day ago

Identifying Opportunities: Customer Value Equation in Technology

Challenge A major telecommunications company faced the challenge of staying competitive in an increasingly crowded market for home internet services.…

1 day ago

This website uses cookies.