Case Studies: Qualitative Exploration

Identifying Opportunities: Consumer Journey Map & Narratives in the Pet Food Industry

Chris Kuhn

Recent Posts

Storytelling with AI: Faster, Smarter & More Impactful Narratives   

Market Researchers cannot just be number-crunching analysts; they must be storytelling experts. We all must master the art of translating…

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AI for Innovation:  Applications & Implications for Market Research  

Artificial Intelligence (AI) is revolutionizing industries, and marketing research is no exception. In the field of innovation, AI isn’t just…

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Identifying Opportunities: Employee Journey Map in Finance

Challenge A leading financial services company sought to become the "Employer of Choice" by understanding the employee experience across the…

1 month ago

Understand Business Context: Client Satisfaction & NPS Tracking in Healthcare

Challenge A medical device company developed messaging to support a new urology product with the goal of increasing consistent and…

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Developing New Products & Services: New Product Positioning for Consumer Packaged Food

The Challenge Launching a new product within the consumer packaged food (CPG) industry requires a great product and the right…

1 month ago

On-Demand Talent: Long-Term CI Director Support for CPG Foods

Challenge A leading global food manufacturer faced a critical gap within their organization: the need for an experienced Consumer Insights…

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