A multinational electronics retailer launched a service to help caregivers of seniors unobtrusively monitor their aging parents, allowing the parents to remain in their homes longer. Sales of this service were not meeting expectations, and the team realized they needed to get closer with their targeted audience of aging parents and caregivers to truly understand their pain points, needs, decision-making process, and identify who was the correct audience to motivate for purchase.
Investment Community Identifies Retailer as Healthcare Disrupter: Using the consumer learning identified in SIVO’s research, this retailer announced plans to extend its push in the commercial healthcare space. A Morgan Stanley analyst wrote: “We don’t think the market fully grasps [retailer’s] commitment to health…we believe [retailer] has a durable competitive advantage in senior care, its niche in the healthcare services market.”
Every year, businesses face the same challenge: key research projects grind to a halt when insights professionals go on vacation.…
By Natasha Weith Innovation is often seen as a creative pursuit—a way for businesses to stay ahead, differentiate, and drive…
By Natasha Weith Innovation is often seen as a creative pursuit—a way for businesses to stay ahead, differentiate, and drive…
By Natasha Weith "The great end of knowledge is not knowledge, but action." - Thomas Henry Huxley This sentiment resonates…
As someone who’s passionate about the power of insights to drive business growth, I was thrilled to host our recent…
Challenge In the competitive and mission-driven landscape of healthcare, employee engagement is a cornerstone of organizational success. For one nonprofit…
This website uses cookies.