For many manufacturers and retailers, the holiday season can be a “make or break” time period for generating sales and achieving revenue goals. For this reason, it is critical to understand your customer’s holiday shopping attitudes, behaviors and motivations. This is SIVO’s strength. Through approaches like in-store shop-alongs, mobile missions, online communities and in-depth focus groups, SIVO can dig deep into understanding the mindset and behaviors of your target customers, while immersed in the holiday season. Now is the time to act! Let SIVO help you understand your holiday shoppers so you can anticipate their needs and preferences to… Win the Season!
Every year, businesses face the same challenge: key research projects grind to a halt when insights professionals go on vacation.…
By Natasha Weith Innovation is often seen as a creative pursuit—a way for businesses to stay ahead, differentiate, and drive…
By Natasha Weith Innovation is often seen as a creative pursuit—a way for businesses to stay ahead, differentiate, and drive…
By Natasha Weith "The great end of knowledge is not knowledge, but action." - Thomas Henry Huxley This sentiment resonates…
As someone who’s passionate about the power of insights to drive business growth, I was thrilled to host our recent…
Challenge In the competitive and mission-driven landscape of healthcare, employee engagement is a cornerstone of organizational success. For one nonprofit…
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