Win the Season with Holiday Shopping Insights!

For many manufacturers and retailers, the holiday season can be a “make or break” time period for generating sales and achieving revenue goals. For this reason, it is critical to understand your customer’s holiday shopping attitudes, behaviors and motivations. This is SIVO’s strength. Through approaches like in-store shop-alongs, mobile missions, online communities and in-depth focus groups, SIVO can dig deep into understanding the mindset and behaviors of your target customers, while immersed in the holiday season. Now is the time to act! Let SIVO help you understand your holiday shoppers so you can anticipate their needs and preferences to… Win the Season!

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Growth Frameworks: A Path to Action & Growth

Our job as Insights Professionals is to not only identify relevant and unique consumer insights but also to apply the information in a way that influences decisions and drives action, resulting in growth. But ensuring that valuable insights are heard, internalized, and acted upon can be a challenge.

ChatGPT is a Soup-Starter, Not the Soup

With each advancement or new tool, there is the inevitable talk of our jobs going away because the latest advancement is expected to replace us. In many cases, with advancement in technology, there are shifts that do render obsolescence.

Experiencing the Year-End Crunch

As your fiscal year is coming to a close, new questions and challenges can arise as you finalize spending on this year’s budget.

Great Insights Come From Great Surveys

Are you new to Market Research? Or do you know someone who is new to market research? Many of us came out of business school with no more than one market research class under our belts so that means we had to learn the art and science of market research while on the job.