Case Studies: Market Intelligence

Super-Charging Consumer Insights with Market Insights

CHALLENGE

A leading Loyalty Marketing and CRM Agency was looking to elevate its point of view on brand loyalty to maintain its thought leadership position in the industry. In partnership with Panoramix Global, SIVO explored the human side of loyalty and how brands earn true commitment from customer relationships.

Key Consumer Insights Questions

  • What are the values and traits of emotional loyalty versus habitual or transactional loyalty? 
  • What is the framework for translating emotional loyalty into authentic customer commitment? 
  • How is emotional loyalty actualized between brands and customers?

APPROACH

Our multi-methodological approach involving three research techniques provided a well-rounded and deep perspective to super-charge consumer insights with market insights:

  • Trend research including expert interviews with social scientists. 
  • Qualitative research involving consumer in-context and one-on-one conversations in key markets, exploring loyalty overall and in four business verticals. 
  • Quantitative research validating key drivers and mapping out key opportunity areas. 

 

IMPACT

SIVO and Panoramix developed a framework that identified 6 key drivers to earning emotional loyalty with customers. This framework was used to inform the Agency’s roadmap for helping its clients establish genuine loyalty at scale. Market insights and ideas for building customer engagement and experiences are featured in the co-developed “Humanizing Loyalty” White Paper. Click here for a link to this white paper.

tim

Recent Posts

AI for Innovation:  Applications & Implications for Market Research  

Artificial Intelligence (AI) is revolutionizing industries, and marketing research is no exception. In the field of innovation, AI isn’t just…

2 weeks ago

Identifying Opportunities: Employee Journey Map in Finance

Challenge A leading financial services company sought to become the "Employer of Choice" by understanding the employee experience across the…

4 weeks ago

Understand Business Context: Client Satisfaction & NPS Tracking in Healthcare

Challenge A medical device company developed messaging to support a new urology product with the goal of increasing consistent and…

4 weeks ago

Developing New Products & Services: New Product Positioning for Consumer Packaged Food

The Challenge Launching a new product within the consumer packaged food (CPG) industry requires a great product and the right…

4 weeks ago

On-Demand Talent: Long-Term CI Director Support for CPG Foods

Challenge A leading global food manufacturer faced a critical gap within their organization: the need for an experienced Consumer Insights…

4 weeks ago

Future Readiness: Preparing Today for Tomorrow’s Transformations 

Now more than ever, it’s crucial to balance future readiness with the demands of today. The future isn’t distant. It’s…

1 month ago

This website uses cookies.