Through the SIVO, Inc. “Modern Ways of Working” Mini Chat series, we spoke with a strategic consumer insights leader, Helen Kurtz, Chief Marketing…
Challenge A leading national handbag manufacturer partnered with SIVO to tackle a significant challenge: developing a robust marketing and communication…
Challenge A leading kitchen appliance manufacturer faced a critical challenge: although they had a basic understanding of their current buyers,…
Challenge In the competitive and ever-changing food industry, staying closely connected with consumer needs and preferences is essential for success.…
Challenge In the fast-paced and ever-evolving apparel industry, understanding the needs and preferences of emerging consumer segments is crucial. One…
Market research is often designed to answer specific business questions, such as how a product compares to the competition or…
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