VISYN, a new smartphone app for athletic training, sought to understand its core target’s experience to drive app UI/UX optimization and fuel investor enthusiasm.
VISYN’s challenge of optimizing its app for a better user experience and attracting investors was successfully addressed through SIVO’s approach. The high-quality participants with an innovative mindset helped identify the product “job” and provided valuable feedback through in-the-moment user diaries, resulting in app UX optimizations, and engaged brand ambassadors. The tangible consumer input and compelling anecdotes also helped drive investor enthusiasm for a second round of funding. Overall, the approach had a significant impact on the product’s success and future growth.
If you are developing a smartphone app or any product, the use of user experience and job mapping can lead to a deeper understanding of your target audience’s needs and wants and can optimize your product to meet those needs. Don’t overlook the importance of engaging the right participants with an innovation mindset, and leveraging experiential feedback to make changes that will resonate with your target audience.
Ready to get started with your business’ app UX optimization through actionable insights?
Schedule a discovery call with SIVO today.
As someone who’s passionate about the power of insights to drive business growth, I was thrilled to host our recent…
Challenge In the competitive and mission-driven landscape of healthcare, employee engagement is a cornerstone of organizational success. For one nonprofit…
Challenge A global leader and Fortune 500 company faced a pivotal decision: naming a line of innovative products designed for…
In today’s blog, we take a break from our standard format and have a little fun imagining a utopian future…
Context. Clarity. Conviction. Consider these your driving factors for presenting Insights that shape strategic business decisions. Eliana Wahnon (General Mills,…
In the world of Insights, it’s vital to align your research projects with business priorities. The SIVO Insights Forum recently hosted author…
This website uses cookies.