Uncategorized

SIVO Insights Forum: Elizabeth Oates

In the world of Insights, it’s vital to align your research projects with business priorities. The SIVO Insights Forum recently hosted author of the book, “More than Just Interesting: How to Build an Insights Function for Impact” and former Ulta Beauty VP of Consumer Insights, Elizabeth Oates, who shared these questions to consider. 

1 – How do my potential projects drive the priorities of the business?

2 – Which projects are going to drive future success for the business?

3 – Are there any projects that serve multiple business partners?

Tune into a lively on-demand conversation Bridging The Gap: Translating Insights Into Meaningful Business Results to hear from Elizabeth and other Insights experts including Eliana Wahnon (General Mills, VP of Consumer & Market Insights) and Khary Campbell (Comcast, VP of Consumer Research & Insights).

Learn from Insights leaders as they discuss: 

  • The critical role Insights plays in shaping strategic business decisions
  • Strategies and tactics to ensure Insights are acted upon 
  • How to navigate leadership that is reluctant to follow Insights’ guidance 
  • How to build trust and credibility with senior leaders
  • The evolution of Insights roles in the future 
  • How to make a bigger impact within your organization 

Thank you to Natasha Weith, VP of Research at SIVO Inc. for hosting The SIVO Insights Forum! 

Rachel Maya

Recent Posts

Vacation Gaps? How On Demand Market Research Talent Keeps Insights Flowing Year-Round

Every year, businesses face the same challenge: key research projects grind to a halt when insights professionals go on vacation.…

3 weeks ago

Why Agile Market Research is the Missing Link in Your Innovation Strategy

By Natasha Weith Innovation is often seen as a creative pursuit—a way for businesses to stay ahead, differentiate, and drive…

3 weeks ago

Why Agile Consumer Research is the Missing Link in Your Innovation Strategy 

By Natasha Weith  Innovation is often seen as a creative pursuit—a way for businesses to stay ahead, differentiate, and drive…

3 weeks ago

Turning Insights into Action: Strategies for Client Engagement 

By Natasha Weith  "The great end of knowledge is not knowledge, but action." - Thomas Henry Huxley This sentiment resonates…

1 month ago

Making a Meaningful Impact with Insights: Key Takeaways from Industry Leaders 

As someone who’s passionate about the power of insights to drive business growth, I was thrilled to host our recent…

2 months ago

Identifying Opportunities: In-Depth Employee Insights for Healthcare

Challenge In the competitive and mission-driven landscape of healthcare, employee engagement is a cornerstone of organizational success. For one nonprofit…

3 months ago

This website uses cookies.