Discover the Consumer Insights You Need to Make Stronger Business Decisions

Increase your knowledge with consumer insights and custom market research to inform decisions and identify growth opportunities.

Discover the Consumer Insights You Need to Make Stronger Business Decisions

Increase your knowledge with consumer insights and custom market research to inform decisions and identify growth opportunities.

Do you have the insights needed to Answer Key Business Questions?

SIVO Can Provide:

Insights to better understand your consumers and customers
Insights to help you differentiate from your competition
Insights for developing consistent and excellent products and services

What if you could access the quality insights you need to discover new opportunities to propel your team toward achieving their goals?

From Start-Up to Fortune 50 companies, SIVO works with you to understand your most essential needs and then designs and executes best-in-class custom market research using modern research capabilities. We deliver actionable consumer insights that meet your business objectives.

How SIVO Custom Market Research Works

We use our qualitative, quantitative and facilitation capabilities, individually and collectively, to deliver actionable learning

Qualitative Insights

We listen closely to capture the nuance in what consumers say, do, and think.

Approach Examples

Ethnographies (Live & Mobile)
Shopalongs
Shopper Intercepts
Mobile Missions
Online Bulletin Boards
In-Depth Interviews
Focus Groups
SIVO Fishbowls
Agile Sprints
Rapid Refinement
Communication Checks
User Immersions
In-Home Usage
Interactive User Experience
Jobs to Be Done

Quantitative Research

We identify, prioritize, validate, and translate data into insights that reveal opportunities.

Approach Examples

Issues / Techniques:

Segmentation
Attitude and Usage
Path-to-Purchase
Tracking (Wave, Continuous)
Testing / Screening
Brand Positioning
Brand Architecture
Product Testing
Creative Testing
Opinion Polling
Ad HOC

Analytics:

TUR / TURF
MaxDiff
Discrete Choice
Stated vs. Derived Drivers
Factor / Cluster Analysis
Volumetric Forecasting
Need-Gap
Perception Mapping
Laddering Sessions
Consumer Co-Creation
Concept Development

Facilitation

We improve your team's productivity and achieve clear outcomes.

Approach Examples

Ideation Sessions
Insight Activation Sessions
Concept Development
Be the Consumer Sessions
Consumer Co-Creation

Getting Access to Custom Market Research is Easier Than You Think

The SIVO Consumer Insights team has in-depth knowledge and understanding of consumer insights, allowing us to pick up where our clients leave off and provide turnkey service to keep projects moving forward quickly and efficiently. We will bring you along with us on the learning journey to ensure insights can lead to confident decision-making.

Ask us about our extensive experience in consumer jobs theory, consumer segmentation, and consumer journey mapping. We’d love to talk research solutions with you.

To provide you with the consumer insights needed to Advance your Initiatives, SIVO will:

Provide a combination of thought leadership with full service, custom market research and learning experiences.

Deliver actionable insights into consumer attitudes needs, desires, and behaviors.

Discover gaps and opportunities so you can constantly evolve, innovate, and improve the consumer experience.

See What Our Clients Have to Say

“I have nothing but positive things to say – from our first reach out late last year to the online focus groups and report completion, it’s all been a wonderful experience. The research was conducted professionally and with an ease that made all participants comfortable and eager to share. I can definitely say that I look forward to partnering with SIVO again in the future. Thank you so much for everything!”

“My team has worked with SIVO many times and we keep coming back because they’re so great to work with throughout the process. They’re who we turn to for high-profile projects that have visibility among key stakeholders, and they’re also the first partners we turn to in case of emergency – they always know how to handle any situation we throw at them. They do an incredible job bubbling the insights up to a compelling story and bringing the insights to life in a way that everyone can understand and digest.”

“I have participated in several in-person brand workshops and was wondering how this could be done virtually. I was pleasantly surprised at how energizing the two days were. I was fully engaged the entire time. The design was a good blend of information sharing, large group discussions and breakouts.”

You Don’t Have to Take On Consumer Insights Alone

Gaining Consumer and Market Insights can be complex. You don’t have to figure it out on your own. SIVO works closely with your team to create a lasting partnership that offers:

Extensive Category and Industry Knowledge:

SIVO’s consumer insights company boasts more than 20 years of experience across many industries including, CPG, Healthcare, Financial and Retail industries for companies of all sizes.

Consumer Insights and Custom Market Research Expertise:

Mastery of qualitative and quantitative research methodologies, project management, data analysis, reporting, and presentations both virtually and in person.

Strategic Thinking:

Ability to see beyond what is obvious and push deeper for insights that will unlock impactful and strategic action.

Thought Leadership:

Ensuring the right work is done to answer client questions and meet business objectives while respectfully challenging teams to consider alternative options and new ideas.

Working with SIVO Consumer Insights Is As Easy As 1-2-3

SIVO Partners with You Every Step Of The Way

Step 1.

Contact us for a discovery meeting.

Step 2.

We design a solution that meets your needs.

Step 3.

We identify insights to drive business growth.

Step 1.

Contact us for a discovery meeting.

Step 2.

We design a solution that meets your needs.

Step 3.

We identify insights to drive business growth.

Cindy Blackstock

Co-founder and Chief Executive Officer

If you’re concerned you might lack relevant insights to improve decision-making, drive growth, and hit revenue goals, you aren’t alone.

SIVO can provide the in-depth insights you need to upgrade your decision-making. You’re just a few steps away from yielding better results and uncovering fresh opportunities. For more information on SIVO’s Consumer Insight company and expertise, contact Cindy Blackstock, Co-founder and Chief Executive Officer.