CHALLENGE
A CMO for a global food manufacturer needed an experienced professional who could not only be an expert on consumer research but also provide a strategic framework for the business.
TALENT EXPERTISE
- Business acumen: Experience in insights applied in brand fundamentals, innovation, renovation, communications, etc.
- Flexible: Comfortable operating in and leading in ambiguity.
- Problem solver: Ability to quickly formulate hypotheses to inform potential methodologies/approaches. Ability to get things done when the easy option isn’t available.
- Collaboration: Effectively works with others to advance projects and work through challenges.
- Strong storyteller: The ability to humanize the insights in a succinct and compelling story to create empathy and inform the business. Ability to synthesize data across multiple sources to tell a story. Strong written and verbal communication skills.
IMPACT
- Provided strategic frameworks for innovation and communication.
- Collaborated with Marketing to ensure the voice of the consumer and customer is used in brand decisions.
- Advised as a key member of a cross-functional team with a “seat at the table” fulfilling a key role within the organization.
