Do you need Insights that will Inspire Business Growth?

SIVO Growth Frameworks are a useful set of tools for gathering and organizing consumer insights into easily digestible, business-relevant constructs. These frameworks reveal opportunities and provide a common language so teams can align and prioritize a path to growth.

Do you need Insights that will Inspire Business Growth?

SIVO Growth Frameworks are an inspiring set of tools for gathering and organizing consumer insights into easily digestible, business-relevant constructs that reveal opportunities and provide a common language so teams can align and prioritize a path to growth.

Inspiring Growth

Growth Frameworks are built from a deep examination of consumers within a market or occasion to identify and validate relevant insights. They provide you with a “where to play” roadmap allowing them to prioritize opportunities and define your strategies for growth.

Check out the range of SIVO Growth Frameworks!

Consumer Frameworks

Consumer Jobs Framework

Consumer Jobs Maps (a.k.a. Consumer Demand Space Maps) help explain why consumers make the choices they make. Consumers use products to do “jobs” that help them achieve their goals and meet their needs. If your product does not effectively do the job, consumers are unlikely to hire it.

A Jobs Map becomes a framework to help teams identify ‘where to play’ within a market. It maps all the jobs that consumers have for a particular occasion. For example, a Financial Investment Jobs Map includes all the jobs that customers have for investing their money.

It goes beyond a single initiative and will live on in your organization as a place to continually go back to for inspiration and focus for innovation, renovation, communication, and brand building efforts.

Customer Value Equation

A Customer Value Equation framework provides an understanding of what your customers value about your total brand experience by mapping the key drivers of value and the assets that support those drivers. This framework can guide team decisions on where to invest their next $1 to drive more consumer value or where to cut the next $1 in spending on product attributes that customers do not value. Knowing what drives customer value allows companies to differentiate their products and services with customer-centric benefits to stay competitive.

Market Frameworks

Category Vision Framework

A category vision framework envisions the category of the future. Although no one can predict the future, SIVO, in collaboration with the client team, will develop a vision for what the future state of a category will be 3 to 5 years from now. This involves segmenting the existing and new products within a category based on the primary benefit that the products are providing to consumers. Specific attention is focused on new or emerging product lines within the category, and emerging consumer and market trends that may impact the category to identify “signals” for what the future category may look like.

Competitive SWOT Framework

A SWOT (Strengths, Weaknesses, Opportunities, and Threats) framework is a strategic planning tool used by organizations to assess and analyze their current situation and help formulate future strategies. Oftentimes, a SWOT analysis is conducted in reaction to marketplace dynamics, or to proactively prepare for marketplace activities that could happen in the future. For instance, if a competitor acquires a third player in the category or conversely, goes out of business, organizations can develop a SWOT framework to better understand this new reality, and build strategies to respond in a future-focused way.

SIVO Growth Frameworks are developed using a Proven Process

SIVO has a tried-and-true process for developing growth frameworks that has been refined over the years and across industries. The SIVO team utilizes a specific process, research approach and expert facilitation to lead business teams to a clear and relevant growth framework.

SIVO has a 5-step process to lead brand teams through Growth Framework development:

1 MINE

We recommend starting with what you already know – or MINING existing customer, category and industry knowledge.

2 EXPLORE

We fill knowledge gaps with custom research. Imagine EXPLORING with your brand loyalists and competitive users to identify additional insights by diving deep into customer motivations and perceptions.

3 QUANTIFY

We then QUANTIFY key findings with a broader audience that is statistically representative of the entire market.

4 DEVELOP & REFINE

SIVO facilitates your team through the growth framework DEVELOPMENT and REFINEMENT. This is when you finalize and align on a clear and actionable framework.

5 APPLY

Once your team has the growth framework, SIVO facilitates the APPLICATION of the framework to your business and guides your team in developing growth strategies and plans.

SIVO’s Growth Framework process can be customized to fit your organization based on factors such as the amount of existing customer information, your team’s availability to participate in the process and team size. Typically, 5 to 10 client team members work collaboratively with SIVO, guided through five steps, beginning with the discovery of insights that point to future opportunities and ending with an activation plan that will advance the business.

See What Our Clients Have to Say

I’ve had the opportunity to work with the SIVO Team on several projects over the years including an comprehensive CVE (Consumer Value Equation). The entire process was quite seamless – excellent coordination and communication throughout the project (qualitative and quantitative analysis)! Although the final deliverables were key to understanding what consumers and customers value about the total brand experience, the SIVO Team went a step further and worked with our team on applying key insights, relevant implications, and next step solutions for the Brand. Overall, a very positive experience working with SIVO!

“My team has worked with SIVO many times and we keep coming back because they’re so great to work with throughout the process. They’re who we turn to for high-profile projects that have visibility among key stakeholders, and they’re also the first partners we turn to in case of emergency – they always know how to handle any situation we throw at them. They do an incredible job bubbling the insights up to a compelling story and bringing the insights to life in a way that everyone can understand and digest.”

3 Key Benefits of SIVO Growth Frameworks

SIVO wants to help you and your organization elevate your insights into a growth framework that gives you a consumer-centric focus. Clarity of purpose will galvanize your team and put you on a path toward growth.

Consumer-Centric Focus:

Successful organizations focus on putting their customers and/or consumers at the center of decision-making. Growth frameworks focus on customer understanding and identify opportunities to better meet customer needs. Actions stemming from growth frameworks can ultimately improve customer satisfaction and loyalty.

Clarity of Purpose:

Growth frameworks provide teams with one source of truth. They can highlight several potential opportunities and with evaluation and prioritization, it can stop the churn of asking “what if?” and “what about?” Instead, teams can put a stake in the ground on a way forward, defining their growth strategies.

Engagement and Alignment:

Growth frameworks are strongest when they are developed in conjunction with the entire cross-functional client team. Throughout the process of identifying the insights and developing the framework, client team members with different perspectives and knowledge can reach a common understanding of the consumer and marketplace, making it easier to align, prioritize, and set a strategy for growth.

Working with SIVO Growth Frameworks is as easy as 1, 2 3!

Step 3.

We partner with you to build your growth framework that inspires strategies for growth!

Step 2.

We identify the right growth framework to meet your business needs

Step 1.

Contact us for a discovery meeting.

SIVO Partners with You Every Step Of The Way

Step 1.

Contact us for a discovery meeting.

Step 2.

We identify the right growth framework to meet your business needs

Step 3.

We build a growth framework to inspire strategies for growth!

Natasha Weith

Vice President, Research

SIVO Growth Frameworks allow you to reconsider the world in which you operate – literally putting it into a new “Frame” that will help identify issues and unearth opportunities for growth. The opportunities within your framework offer a roadmap for your team, allowing you to pick a path forward and define your growth strategies.

Reach out to the SIVO team by scheduling a discovery call to discuss the growth framework that will be the right strategic fit for your team and business!