Background and Challenge
A leading player in the consumer packaged goods (CPG) food industry recognized the need to enhance its facility services to better serve employees at its Headquarters and R&D campuses. This initiative aimed to conduct an initial, foundational exploration to evaluate current services and understand potential future services that could enrich the on-campus experience for their employees. The results of this research would guide the optimization of facility services, ensuring that they meet the evolving needs of their workforce.
Research Objectives
The primary objectives of this research were threefold:
1. Understand the Value of Individual Facility Services: Assess how each facility service is perceived and utilized by employees. This includes identifying which services are considered most valuable and why.
2. Distinguish Importance and Satisfaction Across Campuses: Compare the importance and satisfaction levels of services between the two campuses to pinpoint any disparities or unique needs.
3. Explore Ideal Future Services: Gather insights on what additional services employees would like to see offered in the future, ensuring that any new implementations are aligned with their preferences and requirements.
Approach
To achieve these objectives, SIVO Inc.deployed a comprehensive, mixed-methods research approach comprising quantitative and qualitative elements:
1. Quantitative Survey: A survey was distributed via email to over 1,000 client company employees. This survey aimed to collect broad, statistically significant data on the usage, importance, and satisfaction with existing facility services.
2. Qualitative In-Depth Interviews: To gain deeper insights, 25 employees were selected for in-depth interviews. These conversations allowed for a more nuanced understanding of employee experiences and preferences, providing context and detail that quantitative data alone could not offer.
3. Competitive Benchmarking: A brief, 5-7 minute survey was conducted with 15 facilities managers from competitive companies. This provided an external perspective on industry standards and best practices, helping to benchmark the client’s’ services against those of its peers.
Impact
The findings from this research have been instrumental in driving tangible improvements in the global food company’s facility services. Key outcomes include:
1. Enhanced Company Store: Based on employee feedback, our client made significant enhancements to the company store, aligning it more closely with employee needs and preferences. This has increased employee satisfaction and usage of the store.
2. Closure of Underutilized Services: The research highlighted that the on-campus child daycare was underutilized relative to its cost. As a result, our client decided to close this service, reallocating resources to areas with higher employee demand and value.
These changes not only reflect a responsive and adaptive approach to employee needs but also demonstrate the Food Company’s’ commitment to fostering a supportive and engaging workplace environment. By leveraging employee insights, this global food company can continue to evolve its services in ways that enhance the overall employee experience and contribute to employee engagement, and an improved company culture.
Unlock Organizational Intelligence with SIVO Insights
At SIVO Insights, we specialize in uncovering valuable insights that drive meaningful change. If your organization is looking to optimize its services and enhance the employee experience, let us help you harness the power of organizational intelligence. Contact SIVO Insights today to learn how our tailored employee research solutions can provide the insights you need to stay ahead in your industry.
