Challenge
A leading global food manufacturer faced a critical gap within their organization: the need for an experienced Consumer Insights (CI) Director. The CPG company sought someone who had deep expertise in consumer research and could provide a clear strategic vision to support the business in driving growth. Faced with this challenge, they turned to SIVO for a tailored solution.
This role demanded a professional capable of transforming complex data into clear, actionable insights. The client sought someone who could lead cross-functional teams and bring a strategic perspective to brand decisions, ensuring the consumer’s voice was at the heart of the company’s operations across all departments.
Talent Expertise
With SIVO’s On-Demand Talent Management, the perfect fractional CI Director was sourced and embedded within the organization, ensuring the client received the strategic support they needed. The chosen talent brought the following expertise:
- Business Acumen: The fractional insights professional, vetted through SIVO, had extensive experience in applying consumer insights to drive strategic business decisions. This expertise allowed the client to align innovation and brand marketing with consumer needs.
- Flexible Problem Solver: In a role with many undefined variables, the CI Director demonstrated an ability to operate in ambiguity. They tackled complex problems, delivering solutions even under challenging conditions, a skillset SIVO identified as crucial for the position.
- Collaborative Leadership: Working across departments was essential for the role, and SIVO’s selected interim expert was skilled in building partnerships with cross-functional teams. They fostered collaboration, ensuring that projects moved forward and that team goals were aligned.
- Strong Storytelling: The on demand talent provided by SIVO was also adept at turning data and insights into compelling narratives. This storytelling ability was key to helping the organization make informed, consumer-driven decisions that advanced business objectives.
Impact
Thanks to SIVO’s ability to identify the right talent, the impact on the client’s business was transformative. The interim CI Director played a crucial role in shaping the following strategic initiatives across the organization:
- Strategic Frameworks: With with the support and guidance of SIVO’s expert, the CPG company developed frameworks that aligned innovation and communication strategies with consumer insights. This process guided key decisions, influencing how the brand communicated and positioned itself in the market.
- Cross-Functional Collaboration: The CI Director ensured that the voice of the consumer was central to product and brand decisions. By working closely with marketing and innovation teams, they helped the client deliver on consumer expectations while achieving business goals.
- Key Advisor: The talent became a key advisor, with a “seat at the table” in major organizational discussions. Their input, backed by insights, helped the company make pivotal decisions, solidifying their position as a core member of the leadership team.
Key Findings
This collaboration highlighted the value of SIVO’s On-Demand Talent Management. The integration of highly skilled professionals allowed the company to develop strategic frameworks, improve cross-functional collaboration, and make better consumer-centered business decisions. The expertise provided by the CI Director was instrumental in driving long-term growth and innovation within the company.
Conclusion
Through SIVO’s unique approach, the client was able to overcome their challenges and make informed, consumer-driven decisions that positioned them for long-term success.Are you in need of fractional expert-level talent to support your team? SIVO specializes in sourcing top-tier professionals for your most critical insights roles, helping businesses like yours achieve their strategic goals. Contact us today to find out how we can support your talent needs!
