Beyond Traditional Segmentation: Using Demand Spaces To Find Growth Opportunities
As customer needs evolve and competition intensifies, traditional segmentation frameworks often fall short. Many segmentation models are based on demographics and psychographics, and often define customers based on traits such as their age, gender, attitudes and values. They tell you who your consumer is – but not why they make the choices they do.
A Proven Process for Creating a Growth Framework
Growth. Every business in the world wants to grow, wants to live their purpose, follow their mission, serve their customers, and make money from it.
Growth Frameworks: A Path to Action & Growth
Our job as Insights Professionals is to not only identify relevant and unique consumer insights but also to apply the information in a way that influences decisions and drives action, resulting in growth. But ensuring that valuable insights are heard, internalized, and acted upon can be a challenge.
