On-Demand Talent

B2B Customer Insights Professional

SIVO’s Business-to-Business (B2B) Customer Insights Professional plays a critical role in helping companies understand their target markets, competitors, and industry trends by focusing specifically on understanding the needs, preferences, and behaviors of businesses, as customers or business partners.

About This Role:

This person is an expert at:

Identifying Target Businesses: Defining the specific businesses or industries you want to research. This might involve segmenting the market based on factors like company size, industry, location, or other relevant criteria.

Setting Research Objectives and Learning Plans: Clearly defining the objectives of your B2B market research, including approach, sample composition, data analysis, reporting and presenting key insights.

Expertise in interviewing and surveying Professionals: Collecting data in B2B customer research takes specific expertise and approaches to interview professionals versus consumers. This person uses business acumen, professionalism and special interviewing techniques to connect with key stakeholders in your business, such as executives, store managers, doctors, administrators and procurement officers to gain their trust and candid feedback during data collection.

Customization: B2B market research often requires customized approaches and methodologies tailored to the unique characteristics of the target businesses and industries.

B2B market research is crucial for businesses that sell products or services to other businesses. SIVO’s B2B Customer Insights Professional provides valuable insights into market dynamics, customer needs, and competitive positioning, to help you make informed decisions, refine your strategies, and build strong relationships with your B2B customers and partners.

Frequently Asked Questions

Why use SIVO On Demand Talent?

When you need insights and expertise for an open role, special project, workload surges, or to cover a leave of absence, SIVO On Demand Talent is here to quickly match our fractional talent with your needs.

How long does it take to start working with this fractional talent?

It’s quick. We are able to match our talent with your opportunity very quickly, typically identifying the talent within 3-5 business days. For more specific talent needs, it may take a little longer.

How much does it cost to hire this fractional insights talent?

The cost is based on the level of fractional talent needed and the duration of the contract.

How do I inquire about this talent or start the hiring process?

Reach out to contact@SIVOInsights.com if you are interested in identifying talent for your resource needs. “We will reach back out to you for a robust conversation to ensure your needs are captured.”

Which industries have SIVO’s B2B professionals worked in?

SIVO has fractional talent with experience in interviewing professionals and stakeholders in an array of industries including corporate environments, healthcare, finance services, farming/agriculture, and retail and wholesale/distributors.

Does this talent have global experience?

Yes. We do have talent that has global experience, if that is required for the research or the role. Most are based in the U.S. and can work remotely with global teams and to lead research initiatives.

Why is it important to conduct B2B market research with our Business partners and customers?

Collecting B2B customer experience research from the key stakeholders in your business helps you to understand their perceptions, pain points, needs, and satisfaction levels with your products and services, as well as, your interactions and communication so that you can make informed decisions, refine your strategies, and build strong relationships with your B2B customers and partners, to ensure growth for both parties.

Does SIVO provide the contact information for B2B respondents?

It depends. For recruitment purposes, contact information for key stakeholders often comes from SIVO’s client company customer/sales databases. We can work with you and your data team to provide criteria for extracting the sample from your company database. SIVO also has several recruitment agency partners with their own sample databases of professionals that are willing to participate in market research. The sample strategy and sample sources will be determined as part of the overall research plan that is designed to meet your needs.

We have our own B2B customer sample list. Will SIVO’s B2B Customer Insights Professional use our list for specific research requests?

Yes. For recruitment purposes, contact information for key stakeholders often comes from SIVO’s client company customer/sales databases. We can work with you and your data team to provide criteria for extracting the sample from your company database. The response rates vary greatly for client-provided sample lists. It is not unexpected to achieve completed interviews with 2-3% of your total list. There are factors that can positively impact response rates, like personalized messages or providing an incentive to give feedback.

My industry is complex. How should I prepare to bring on a B2B Customer Insights Professional?

Working with a B2B Customer Insights Professional is a valuable endeavor to gain insights, improve products or services, and make informed business decisions. To prepare to work with this talent, you should articulate your key business objectives and desired outcomes, provide key foundational information on your business, set clear expectations, and have regular check-ins to provide feedback and allow for questions. Clear communication will enable SIVO’s talent to deliver impactful insights to your business.

The SIVO Difference

WE ARE Strategy & Insights
Unlike generic recruiting agencies, who focus on a broad range of talent, we solely focus on placing the best consumer insights talent within your organization.

WE ARE Solution Architects
We solve your key business problems and objectives by (matching?) finding you the right fractional insights professional with the specific skill set that fits your needs.

Why Hire SIVO

SIVO On Demand Talent places our network of insights professionals into client organizations for fill-in roles (covering a maternity or paternity leave or filling in while they are hiring for FT) or for special projects / initiatives that require resources beyond the client team’s capacity.

How We Do It? We offer a personalized approach where we meet with the clients to scope out their needs – we listen and match our talent’s skills, expertise and preferences, passion areas, with the business need to create a win-win that will drive impactful results. SIVO vets for skills and expertise and we encourage our clients to interview 2-3 candidates for their role to ensure cultural fit.