On-Demand Talent

Market Research Online Community Manager

SIVO’s Market Research Online Community Manager is an expert at overseeing and facilitating Market Research Online Communities (MROC), to plan and design content, moderate and encourage community members to participate in discussions, activities, and surveys, to gather valuable information and insights for businesses and organizations.

About This Role:

SIVO’s Market Research Online Community Manager has deep experience and the skills needed to oversee and facilitate Market Research Online Communities (MROC) for you. This person specializes in managing this unique research platform where participants are pre-recruited to engage in discussions, activities, polls, and surveys to gather valuable information and consumer insights that inform your business questions and strategies. This person is an expert in:

Community Setup: This MROC Manager leverages well-known online community software platforms and designs the research in collaboration with you and your team. This person then facilitates participants through a series of discussions, surveys, and activities over a specified period of time. This may be days, months, or years in length.
Participant Recruitment: This MROC Manager identifies and recruits participants who represent your consumer target, ensuring the community includes a diverse and representative sample of consumers and will work to replace members who opt out over time.
Content Planning: This MROC Manager will develop a content calendar and research plan that outlines the topics, discussions, surveys, polls, and activities to be conducted within the community, all with your business and research objectives in mind.
Community Facilitation: This person acts as the primary point of contact and moderator for community members, fostering a positive and engaging environment, encouraging participation, and ensuring discussions remain on-topic.
Data Analysis and Reporting: As part of the management, the MROC Manager will analyze and interpret the data collected from community activities to extract meaningful insights and develop a comprehensive report with actionable recommendations.

A Market Research Online Community Manager plays a crucial role in gathering high-quality market insights and consumer feedback, ultimately helping businesses make informed decisions and develop effective marketing strategies and executions.

Frequently Asked Questions

Why use SIVO On Demand Talent?

When you need insights and expertise for an open role, special project, workload surges, or to cover a leave of absence, SIVO On Demand Talent is here to quickly match our fractional talent with your needs.

How long does it take to start working with this fractional talent?

We are able to match our talent with your opportunity very quickly, typically identifying the talent within 3-5 business days. For more specific talent needs, it may take a little longer.

How much does it cost to hire this fractional insights talent?

The cost is based on the level of fractional talent needed and the duration of the contract.

How do I inquire about this talent or start the hiring process?

Reach out to contact@SIVOInsights.com if you are interested in identifying talent for your resource needs.

Does the MROC Strategist manage the entire process from recruitment to design, programming, and analysis within the online community platform?

The Strategist is experienced at managing the entire process or just part of the process, depending on the needs of our clients. This person will work with your team to understand business objectives and then develop activities, questions, and exercises to collect the needed data in an engaging way, then follow up with analysis and reporting key insights back to your team.

Does SIVO provide the platform for the online community?

SIVO can coordinate the platform (e.g., Recollective) and pass that expense to our clients if that is preferred. Many times, our clients have a preferred platform and subscription, so our talent will use whatever is most convenient and accessible for our clients.

What is the right length of time to host a market research online community?

The answer is dependent on the objectives of the online community. For instance, short-term MROCs (2-6 months) are typically set up for specific research projects or to address immediate business questions. A medium-term (6-12 months) MROC is typically used for in-depth research projects, concept testing, or product development cycles. A long-term MROC (12+ months) is generally used for continuous research, ongoing customer feedback, and maintaining a strong online community relationship with users of your products or services.

What is the right number of consumer participants in a market research online community?

The right number of participants in a Market Research Online Community (MROC) can vary depending on several factors, including the research objectives, the scope of the study, and the resources available. There is no one-size-fits-all answer, but some considerations include the breadth of topics you want to cover, the number of people that you want to include in your research, the amount of budget you have for this initiative, and the urgency of your business questions.

How often do you need to engage with your market research online community?

There is no right answer for the appropriate frequency of research activities for your Market Research Online Community (MROC), but you should consider a variety of factors, such as 1) The complexity of the research topic – Complex subjects may require more time for participants to digest information and provide thoughtful responses. 2) Participate fatigue – Sending too many questions or activities in a short period can lead to decreased participation and lower-quality responses. It’s essential to strike a balance. 3) Your project timeline – Short-term projects may involve more intensive data collection over a shorter period, while long-term studies may spread interactions out over time.

What are the best activities to conduct on a market research online community?

It is best to employ a diverse set of research questions and activities throughout the online community experience. Always try to mix up the types of interactions you send to the community. This could include surveys, polls, discussions, challenges, contests, sorting exercises, mobile missions, photo submissions, love letters to the brand, and other projective techniques. The important thing is to keep it interesting for the participants while meeting your research objectives. This can help maintain engagement and ensure that participants remain motivated to contribute effectively to your research efforts.

The SIVO Difference

WE ARE Strategy & Insights
Unlike generic recruiting agencies, who focus on a broad range of talent, we solely focus on placing the best consumer insights talent within your organization.

WE ARE Solution Architects
We solve your key business problems and objectives by finding you the right fractional insights professional with the specific skill set that fits your needs.

Why Hire SIVO

SIVO On Demand Talent places our network of insights professionals into client organizations for fill-in roles (covering a maternity or paternity leave or filling in while they are hiring for FT) or for special projects/initiatives that require resources beyond the client team’s capacity.

How We Do It? We offer a personalized approach where we meet with the clients to scope out their needs – we listen and match our talent’s skills, expertise, preferences, and passion areas with the business need to create a win-win that will drive impactful results. SIVO vets for skills and expertise, and we encourage our clients to interview 2-3 candidates for their role to ensure cultural fit.