On-Demand Talent

Senior Data Analyst

The Senior Data Analyst is the guru of crunching numbers and making sense of big data sets, turning raw data into market insights and ultimately smart business strategies.

About This Role:

SIVO’s Senior Data Analyst is an expert at understanding your business objectives and questions and then leveraging point of sales and consumer household panel databases, to collect the right metrics, analyze and translate the data set into valuable business insights that inform decisions and inspire action. This freelance Data Analyst identifies the hidden stories behind sales trends, pricing, promotions, new products, and more.

From shaping category growth narratives to guiding channel expansion strategies, this person’s toolkit covers it all – think portfolio management summaries, new product innovation reviews, and consumer decision trees.

This Sr. Data Analyst’s expertise in sales dynamics makes for a valued partner for your Insights, Innovation, Marketing, and Category Management teams.

With specific mastery of syndicated tools like Nielsen, IRI, and 84.51 Stratum, and Numerator, this on-demand talent is primed to supercharge your success.

Frequently Asked Questions

Why use SIVO On Demand Talent?

When you need insights and expertise for an open role, special project, workload surges, or to cover a leave of absence, SIVO On Demand Talent is here to quickly match our fractional talent with your needs.

How long does it take to start working with this fractional talent?

We are able to match our talent with your opportunity very quickly, typically identifying the talent within 3-5 business days. For more specific talent needs, it may take a little longer.

How much does it cost to hire this fractional insights talent?

The cost is based on the level of fractional talent needed and the duration of the contract.

How do I inquire about this talent or start the hiring process?

Reach out to contact@SIVOInsights.com if you are interested in identifying talent for your resource needs.

Does SIVO provide behavioral or sales data sources?

SIVO provides talent experienced with multiple data sources. Our client companies provide access to the data that is used within their organization. For example, Nielsen, IRI, Numerator, Euromonitor, Mintel, etc.

Does SIVO provide data visualization platforms?

Every client company uses different platforms and has different requirements for data visualization. Our talent will work with the tools and platforms that are used within your organization.

What type of analyses can this person deliver for my business?

Senior Data Analyst deliverables can include but are not limited to assessing trade promotion, pre-post advertising impact, product portfolio assortment, Marketing Mix, Pricing, and category Segmentation/Consumer Decision hierarchy. These analyses can assist the teams that specifically work on Brand/Portfolio Management, New Product Innovation, and Category Management and Channel/Sales.

Does my freelance Senior Data Analyst need to have knowledge about my industry?

While it is helpful to have industry knowledge, it is not imperative. It is more critical that the freelance Senior Data Analyst understands data, data analysis, and application. Those skills transcend specific categories and industries.

Can a Senior Data Analyst help with less mature markets, categories, and industries where data is limited?

It is possible to analyze and provide recommendations in less mature markets, categories, and industries. The analysis is based on the data that is available to the Senior Data Analyst. The SIVO Analyst can conduct an investigation into the syndicated data resources available for your industry, and present you with options to potentially invest in, along with a professional POV on the benefits and risks of investing in syndicated data.

Would a Senior Data Analyst be able to provide training and coaching to a more junior data analyst team?

Yes, a Senior Data Analyst is well-equipped to train others in your organization on how to analyze data. They can collaborate on the prioritization of your business objectives and then walk your data team through the process of pulling the relevant data and metrics, analyzing, interpreting, and applying the learning back to the business in written reports and presentations.

The SIVO Difference

WE ARE Strategy & Insights
Unlike generic recruiting agencies, who focus on a broad range of talent, we solely focus on placing the best consumer insights talent within your organization.

WE ARE Solution Architects
We solve your key business problems and objectives by finding you the right fractional insights professional with the specific skill set that fits your needs.

Why Hire SIVO

SIVO On Demand Talent places our network of insights professionals into client organizations for fill-in roles (covering a maternity or paternity leave or filling in while they are hiring for FT) or for special projects / initiatives that require resources beyond the client team’s capacity.

How We Do It? We offer a personalized approach where we meet with the clients to scope out their needs – we listen and match our talent’s skills, expertise and preferences, passion areas, with the business need to create a win-win that will drive impactful results. SIVO vets for skills and expertise and we encourage our clients to interview 2-3 candidates for their role to ensure cultural fit.