Building Consumer Personas to Inspire Marketing Strategy
Consumer Personas are a great tool for bringing your consumer target to life for your organization, to inspire growth ideas, new brand experiences and product innovation. It is a representation of your target segment based on a combination of quantitative and qualitative data. It summarizes your consumers’ lifestyle, values, needs, challenges, and preferences, so that it can be easily shared and digested across the organization.
How to Gather and Leverage Consumer Path-to-Purchase Research
In your brand’s early development stages, you likely gave much thought to the idea of a buyer persona. You researched who you expected to purchase your products, how they would interact with your brand, and which factors would influence them to choose your brand over a competitor’s. You painted a picture of what their needs […]
What is a Consumer Insight?
What is a consumer insight? How do you know when you have found one? What does it look like?
Introducing… Pear Commerce! SIVO’s Innovative New Partner
Bringing you innovative performance marketing and real-time digital shopper insights. SIVO strives to be on the forefront of new technology and innovations in the insights industry. That is how we discovered Pear Commerce, a brilliant technology company that is on-pace to be the largest provider of shoppable media by the end of 2022! In 2018, Pear […]
Five Keys for Turning Consumer Insights into Action
by Cindy Blackstock At SIVO, our team of insights experts have honed their skills over many years of market research and the lessons gained along the way now prove to be invaluable. We have learned that insights are just useless facts unless they can be applied to the business in a way that drives action […]
